Ellis Fried

Chief Executive Officer at Smpl Brands LLC

Consumer Services

Finance

Consumer Non-Durables

Profile

Mr. Fried is a Vice President at Vanterra Ventures.
Mr. Fried is responsible for supporting deal sourcing, diligence, and post-close value-add.
Prior to joining Vanterra, Mr. Fried founded Smpl, a functional snack brand that grew through both DTC and retail in thousands of stores.
Mr. Fried began his career as an Analyst at J.P.
Morgan in the Asset Management division.
Mr. Fried graduated with a degree in Economics and Entrepreneurship from the University of Michigan.

Ellis Fried active positions

Companies	Position	Start
Smpl Brands LLC Smpl Brands LLC Food: Specialty/CandyConsumer Non-Durables Smpl Brands LLC produces organic snacks. It offers organic superfood bites made from organic dried fruit, nuts, and superfoods with no added sugar in single-serve resealable packaging. The firm targets the modern lifestyle consumer who desires a clean and delicious snack while on-the-go. The company was founded by Ellis Fried in 2016 and is headquartered in New York, NY.	Chief Executive Officer	2015-12-31
Vanterra Capital LLC Vanterra Capital LLC Investment ManagersFinance Vanterra Capital LLC (Vanterra Capital) is a venture capital and private equity firm founded in 2008 by Shad Azimi, Jason Taney Young and Alan Grant Quasha. The firm is headquartered in New York.	Private Equity Investor	2022-08-31

All active positions of Ellis Fried

Training of Ellis Fried

University of Michigan

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Linked companies

Private companies	2
Vanterra Capital LLC Vanterra Capital LLC Investment ManagersFinance Vanterra Capital LLC (Vanterra Capital) is a venture capital and private equity firm founded in 2008 by Shad Azimi, Jason Taney Young and Alan Grant Quasha. The firm is headquartered in New York.	Finance
Smpl Brands LLC Smpl Brands LLC Food: Specialty/CandyConsumer Non-Durables Smpl Brands LLC produces organic snacks. It offers organic superfood bites made from organic dried fruit, nuts, and superfoods with no added sugar in single-serve resealable packaging. The firm targets the modern lifestyle consumer who desires a clean and delicious snack while on-the-go. The company was founded by Ellis Fried in 2016 and is headquartered in New York, NY.	Consumer Non-Durables