Profile
Mr. Guillermo J.
Socarras is a Founding Principal at GenTrust LLC.
He manages several of firm's largest relationships in the Sports and Entertainment Industry, with a unique focus in the Latino Market.
He works closely with all members of the investment team in order to develop and oversee the effective implementation of fully customized financial plans for families.
He also leverages the services of the firm’s various independent providers to ensure firm's clients always receive reliable and exceptional service.
Prior to co-founding GenTrust in 2011, Mr. Socarras worked at Merrill Lynch for over a decade under the tutelage of his father Jorge Herrera, a 40+ year financial advisor veteran and one of the pioneers of the international US-based advisory division at Merrill Lynch in Miami.
He graduated from the University of Florida with a Bachelor’s Degree in Business Management.
Gui Socarras active positions
| Companies | Position | Start |
|---|---|---|
GenTrust LLC
 GenTrust LLC Investment ManagersFinance GenTrust LLC is an independent registered investment advisor and wealth management firm headquartered in Miami, Florida. The firm was founded in 2011 as GenTrust Wealth Management LLC. GenTrust provides wealth management, investment management, risk management, financial planning, and consulting services to individuals, banks or thrift institutions, trusts, estates, charitable organizations, corporations and business entities. | Founder | 2010-12-31 |
Former positions of Gui Socarras
| Companies | Position | End |
|---|---|---|
Merrill Lynch, Pierce, Fenner & Smith, Inc. /Old/
 Merrill Lynch, Pierce, Fenner & Smith, Inc. /Old/ Investment Banks/BrokersFinance Merrill Lynch, Pierce, Fenner & Smith, Inc. (MLPFS) is the SEC-registered broker/dealer subsidiary of Merrill Lynch & Co., Inc., ultimately held by Charlotte-based Bank of America Corp. (NYSE: BAC). The firm was founded in 1958 and is headquartered in New York City. In 2010, Banc of America Securities LLC merged with MLPFS and the firm uses the trade name Bank of America Merrill Lynch. MLPFS's global strategy and economics team serves institutional and individual investors using a wide range of macroeconomic disciplines. Their analysis of global issues provides clients with investment ideas, market forecasts, macro overviews and specific sector recommendations across asset classes, regions and disciplines. Their equity research team conducts fundamental analysis on companies globally and provides institutional and retail clients with industry-specific and in-depth research and analysis on numerous industries. The firm's global fixed-income and equity-linked research focuses on fixed-income and equity derivatives, fixed-income strategy, convertibles, commodities, high-yield, mortgages, municipals and global foreign exchange. | Corporate Officer/Principal | 2011-11-29 |
Training of Gui Socarras
| University of Florida | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 2 |
|---|---|
GenTrust LLC
GenTrust LLC Investment ManagersFinance GenTrust LLC is an independent registered investment advisor and wealth management firm headquartered in Miami, Florida. The firm was founded in 2011 as GenTrust Wealth Management LLC. GenTrust provides wealth management, investment management, risk management, financial planning, and consulting services to individuals, banks or thrift institutions, trusts, estates, charitable organizations, corporations and business entities. | Finance |
Merrill Lynch, Pierce, Fenner & Smith, Inc. /Old/
Merrill Lynch, Pierce, Fenner & Smith, Inc. /Old/ Investment Banks/BrokersFinance Merrill Lynch, Pierce, Fenner & Smith, Inc. (MLPFS) is the SEC-registered broker/dealer subsidiary of Merrill Lynch & Co., Inc., ultimately held by Charlotte-based Bank of America Corp. (NYSE: BAC). The firm was founded in 1958 and is headquartered in New York City. In 2010, Banc of America Securities LLC merged with MLPFS and the firm uses the trade name Bank of America Merrill Lynch. MLPFS's global strategy and economics team serves institutional and individual investors using a wide range of macroeconomic disciplines. Their analysis of global issues provides clients with investment ideas, market forecasts, macro overviews and specific sector recommendations across asset classes, regions and disciplines. Their equity research team conducts fundamental analysis on companies globally and provides institutional and retail clients with industry-specific and in-depth research and analysis on numerous industries. The firm's global fixed-income and equity-linked research focuses on fixed-income and equity derivatives, fixed-income strategy, convertibles, commodities, high-yield, mortgages, municipals and global foreign exchange. | Finance |
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