Profile
Michael is currently CEO and Founder of MRFH, LLC, a boutique consulting and investment firm focused on the e-commerce, travel and real estate sectors.
Some current clients include the MailChimp, Eleven Experience, Oak Hill Capital Partners, Flyr Labs, Sips By (an Austin company), and Highline Wellness just to name a few.
Prior to Michael's control, he served as CEO for Rovia, a membership based travel company in Plano TX, and Car Trawler out of Dublin Ireland.
Successful exits led him to specialize in product development, go to market strategy, capital raises and scaling operations.
He occupies several board seats, in addition to developing and owning significant real estate projects.
Michael began his career as a trainee with Starwood hotels before progressing to Expedia Inc. where he spent almost a decade as a VP operating multiple global business units.
At Expedia he managed the global luxury travel brand (Classic Vacations), global car rentals, the white label business (now Expedia Partner Solutions) and multiple other business units.
He also served on the Strategic Accounts (supplier management) and Executive Team during his tenure.
Michael Flory active positions
| Companies | Position | Start |
|---|---|---|
ATX Venture Partners
 ATX Venture Partners Investment ManagersFinance ATX Venture Partners (ATX Venture Partners) is a venture capital firm founded in 2014 by Chris R. Shonk and Danielle Weiss Allen, Brad Bentz. The firm is headquartered in Austin, Texas. | Private Equity Investor | - |
Design Everest, Inc.
 Design Everest, Inc. Engineering & ConstructionIndustrial Services Design Everest, Inc. provides affordable pre-construction services in California. The company is based in California. The American company's experienced team offers licensed and insured engineering and design services with fast turnaround times. Design Everest was founded in 2005 by Aakash Prasad, who has been the CEO since then. | Consultant / Advisor | 2021-05-31 |
Sips by LLC
 Sips by LLC Internet Software/ServicesTechnology Services Sips by LLC is a female-founded startup that offers a multi-brand, personalized tea subscription box. Sips by is based in Austin, TX. With over 150 tea brands, customers can find delicious tea blends to suit any taste preference, from classic black teas to exotic floral infusions. The private company also offers appreciation tea gifts, perfect for teachers, colleagues, and anyone deserving of a toast for their excellence. | Consultant / Advisor | 2017-12-31 |
| Mrfh LLC | Founder | 2011-12-31 |
Former positions of Michael Flory
| Companies | Position | End |
|---|---|---|
Oversee.net
 Oversee.net Internet Software/ServicesTechnology Services Oversee.net operates as an innovative technology company. It owns and operates a portfolio of consumer websites designed to help users discover and compare. The company was founded by Lawrence Ng and Fred Hsu in 2000 and is headquartered in Los Angeles, CA. | Director/Board Member | 2021-09-01 |
Rovia, Inc.
 Rovia, Inc. Packaged SoftwareTechnology Services Part of enChoice, Inc., Rovia, Inc. develops software solutions for high-value information owners to securely share and use information, and provides information use management services. The company is based in Cambridge, MA. The company was founded by Andres Nannetti. Rovia was acquired by CYA Technologies, Inc. on December 16, 2002. | Chief Executive Officer | 2016-01-01 |
Etrawler Ltd.
 Etrawler Ltd. Finance/Rental/LeasingFinance Etrawler Ltd. operates an online booking engine that connects business and leisure customers, and online travel retailers with road and rail transport solutions. The firm involves in car rental partnerships with airlines, online travel agents, accommodation suppliers, and car rental retailers. It offers car rental booking engine, such as mobile booking engines, open source iPhone car rental application, Facebook car rental booking engine, car rental mapping, banner and site design, online reporting and direct connection. The company was founded by Greg Turley and Niall Turley in 2004 and is headquartered in Dublin, Ireland. | Chief Executive Officer | 2012-01-01 |
FLYR, Inc.
 FLYR, Inc. Packaged SoftwareTechnology Services FLYR, Inc. operates as a data science company which predicts airfares. It forecasts changes in the price and availability of tickets for individual flights. The firm also offers alerts to consumers by email when the price for an airline ticket tracking may soon change. The company was founded by Alexander Mans, Jean Tripier and Cyril Guiraud in 2013 and is headquartered in San Francisco, CA. | Consultant / Advisor | - |
DirecTech Labs, Inc.
 DirecTech Labs, Inc. Packaged SoftwareTechnology Services DirecTech Labs, Inc. operates as artificial intelligence and behavioural science company, that helps direct selling companies create hyper-personalized communication. The company was founded in 2016 by Michel Bayan and Jordan Zommick in and is headquartered in Venice, CA. | Consultant / Advisor | - |
Training of Michael Flory
| University of Colorado Boulder | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 9 |
|---|---|
Oversee.net
Oversee.net Internet Software/ServicesTechnology Services Oversee.net operates as an innovative technology company. It owns and operates a portfolio of consumer websites designed to help users discover and compare. The company was founded by Lawrence Ng and Fred Hsu in 2000 and is headquartered in Los Angeles, CA. | Technology Services |
Etrawler Ltd.
Etrawler Ltd. Finance/Rental/LeasingFinance Etrawler Ltd. operates an online booking engine that connects business and leisure customers, and online travel retailers with road and rail transport solutions. The firm involves in car rental partnerships with airlines, online travel agents, accommodation suppliers, and car rental retailers. It offers car rental booking engine, such as mobile booking engines, open source iPhone car rental application, Facebook car rental booking engine, car rental mapping, banner and site design, online reporting and direct connection. The company was founded by Greg Turley and Niall Turley in 2004 and is headquartered in Dublin, Ireland. | Finance |
Rovia, Inc.
Rovia, Inc. Packaged SoftwareTechnology Services Part of enChoice, Inc., Rovia, Inc. develops software solutions for high-value information owners to securely share and use information, and provides information use management services. The company is based in Cambridge, MA. The company was founded by Andres Nannetti. Rovia was acquired by CYA Technologies, Inc. on December 16, 2002. | Technology Services |
ATX Venture Partners
ATX Venture Partners Investment ManagersFinance ATX Venture Partners (ATX Venture Partners) is a venture capital firm founded in 2014 by Chris R. Shonk and Danielle Weiss Allen, Brad Bentz. The firm is headquartered in Austin, Texas. | Finance |
DirecTech Labs, Inc.
DirecTech Labs, Inc. Packaged SoftwareTechnology Services DirecTech Labs, Inc. operates as artificial intelligence and behavioural science company, that helps direct selling companies create hyper-personalized communication. The company was founded in 2016 by Michel Bayan and Jordan Zommick in and is headquartered in Venice, CA. | Technology Services |
Sips by LLC
Sips by LLC Internet Software/ServicesTechnology Services Sips by LLC is a female-founded startup that offers a multi-brand, personalized tea subscription box. Sips by is based in Austin, TX. With over 150 tea brands, customers can find delicious tea blends to suit any taste preference, from classic black teas to exotic floral infusions. The private company also offers appreciation tea gifts, perfect for teachers, colleagues, and anyone deserving of a toast for their excellence. | Technology Services |
Design Everest, Inc.
Design Everest, Inc. Engineering & ConstructionIndustrial Services Design Everest, Inc. provides affordable pre-construction services in California. The company is based in California. The American company's experienced team offers licensed and insured engineering and design services with fast turnaround times. Design Everest was founded in 2005 by Aakash Prasad, who has been the CEO since then. | Industrial Services |
| Mrfh LLC | |
FLYR, Inc.
FLYR, Inc. Packaged SoftwareTechnology Services FLYR, Inc. operates as a data science company which predicts airfares. It forecasts changes in the price and availability of tickets for individual flights. The firm also offers alerts to consumers by email when the price for an airline ticket tracking may soon change. The company was founded by Alexander Mans, Jean Tripier and Cyril Guiraud in 2013 and is headquartered in San Francisco, CA. | Technology Services |
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