Penny Pan

China Real Estate Information Corp. is the provider of online and offline real estate information and consulting services in China. The company began operations in 2006 as E-House (China) Holdings Limited's real estate information and consulting business unit, and in October 2009, merged with SINA Corporation's online real estate business following the completion of its initial public offering on the NASDAQ Global Select Market under the symbol 'CRIC'. Initially created as an internal resource to support E-House's real estate services, the CRIC system is an advanced and comprehensive real estate information database and analysis system that the firm has been operating in-house. The firm's Internet operations, which were formerly SINA's online real estate business, provide region-specific real estate information, as well as access to online communities covering numerous cities across China. The firm will maintains a business partnership with SINA that will create substantial synergies by providing its real estate developer clients access to SINA's large Internet user base and leveraging the company's established relationships with real estate developers to attract more advertising clients for SINA's real estate websites. Capitalizing on its proprietary CRIC system and China's real estate research and development team, it provides a broad range of real estate services, including subscription-based information services, customized consulting services, advertising services and online services to real estate consumers, developers, brokers, agents, suppliers, material manufacturers, and other participants across the real estate industry value chain. The firm consistently strives to expand its coverage, services and operations, as well as to serve the evolving needs of the firm's clients and capture growth opportunities in the real estate service industry. The company is headquartered in Shanghai, China.