Çimsa, a subsidiary of Sabanci Holding, launched its unique white cement product, which is quite popular in the U.S. market, as well as its other special products at World of Concrete 2020, an international building and construction exhibition, held on February 4-7 in Las Vegas and flocked by construction and cement industry professionals from all over the world. With the know-how of nearly half a century and a solid R&D experience in white cement and special products, Çimsa attended the annual World of Concrete (WOC) 2020, one of the most prestigious building and construction exhibitions of the industry. At the exhibition, Çimsa showcased Çimsa Aluminates and Çimsa Super White product families to the pioneers of the industry and stood out with its products offering innovative solutions. Maintaining the global market leadership in white cement and special products, Çimsa also promoted its Super White, Super White Slow, Crafta N, Crafta S, Recipro 40, Recipro 40+, Recipro 50 and Rego products at the show and drew attention for its "White Cement" product. Çimsa offers its white cement and special products under three main product families: ÇimsaAluminates involves Recipro 40, Recipro 40+, Recipro 50 and Rego products while Çimsa Super White contains Super White, Super White Slow, Crafta N and Crafta S. The third product family is Çimsa Special Products, which offers CSA product.