888 : launches under a local licence in Ontario, Canada

4 April 2022

888 Holdings Plc

("888" or "the Group")

888 launches under a local licence in Ontario, Canada

888's launch in the regulated Ontarian market reflects the Group's strategic focus on building strong positions in attractive regulated markets globally

888 (LSE:888), one of the world's leading online betting and gaming companies, is pleased to announce that it has today launched its 888sport, 888casino and 888poker brands under a local licence in Ontario, Canada.

Having previously operated in the province prior to local regulation, today's launch under a local licence will enable 888 to leverage its existing brand awareness in combination with its proven capabilities in data-driven marketing to grow market share.

In line with 888's growth strategy, the regulated Ontario market represents the latest 'Growth Market' launch for 888, having launched in the German sports betting market in 2021. 888's Growth Markets collectively represented 21% of Group revenue in 2021, and are an important element of the Group's long term expansion plans.

Itai Pazner, CEO of 888, said:

"We are excited to launch in Ontario under a local licence, enabling us to leverage our full suite of data-driven marketing capabilities to build awareness of our differentiated and content rich products in the province. Ontario is a large province with a population of more than 14 million people, many of whom are passionate sports and betting fans, and we see very exciting long-term growth opportunities in the market.

"Launching in attractive regulated markets like Ontario is a key element of the Market Focus pillar of our long-term corporate growth strategy to strength our position as a global online betting and gaming leader."

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Enquiries and further information:

888 Holdings Plc

[phone]

Itai Pazner, Chief Executive Officer Yariv Dafna, Chief Financial Officer Vaughan Lewis, Chief Strategy Officer

Investor Relations

[e-mail]

James Finney, Director of IR

Media

Hudson Sandler Alex Brennan Andy Richards Charlotte Cobb

[e-mail] [phone]

About 888 Holdings Plc:

888 Holdings plc (and together with its subsidiaries, "888" or the "Group") is one of the world's leading online betting and gaming companies. 888's mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people's day-to-day lives by developing state-of-the-art technology and products that provide fun, fair and safe online betting and gaming entertainment to customers around the world.

888 has been at the forefront of the online gaming industry since its foundation in 1997, leveraging its proprietary technology to create an innovative and world-class online betting and gaming experience. The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands in a safe and responsible manner.

In 2021, 888 launched an exclusive partnership with Authentic Brands Group, owner of the iconic Sports Illustrated brand, to launch its latest B2C brand, SI Sportsbook. Currently available to players in Colorado with plans to launch in more states over the coming year, SI Sportsbook offers a unique, content rich sportsbook tailor-made for sports fans in the US.

In recent years, 888's continued focus on innovation has been recognised through industry awards. In 2021, the

Group was named Casino Operator of the Year and its in-house sportsbook was recognised as the In-House

Product of the Year at eGaming Review's (EGR) prestigious Operator of the Year Awards. In the same year, the Group also won the Poker Marketing Campaign at EGR's Marketing & Innovation Awards for its Made to Play campaign.

888's consumer facing websites offer more than just online betting and gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888's strong and trusted brands are all accessible throughwww.888.com.

Find out more about 888 athttp://corporate.888.com/.