a.k.a. Brands Holding Corp. opened the first U.S. Princess Polly store at Westfield Century City in Los Angeles, California - a major milestone in the brand's global retail expansion. The newly unveiled 3,370-square-foot retail space will feature approximately 200 on-trend Princess Polly styles at any given time and will foster an immersive and interactive experience that goes well beyond shopping.

Complete with aesthetically pleasing digital displays, a glamorous media wall, and personalized product recommendations, the store was strategically designed to engage and captivate shoppers while also serving as a marketing and content engine. Bringing to life the sense of community that Princess Polly has grown through social media, the store will host special events such as product launches, meet-and-greets with influencers, and stylish workshops. The store will open on September 8th, at 10am Pacific Time.