The GBp 404 support area, currently tested, might facilitate a technical rebound on the stock.

Indeed, after several weeks of a downward movement, the stock is coming back close to an important support and a trendline. Moving averages are flat and technical indicators illustrate the oversold situation.
The GBp 404 area could cause a positive reaction for the coming trading sessions and allow a technical rebound towards the GBp 426.6 short-term resistance and then the long-term target price is GBp 452.3.

The technical situation calls for Aberdeen Asset Management buys at current prices with an upside potential to GBp 426.6 at first. This investment strategy will require a stop loss below GBp 404.