ACCESS CO., LTD and NewTV Co., Ltd. are partnering to bring high-quality Chinese programmes to connected car users. The collaboration will see a mix of news, business and sports content made available by NewTV, a member of CNTV, to OEM car manufacturers and Tier-1 suppliers in China via ACCESS’ Twine™ for Car (Twine4Car) infotainment solution. The connected car market will be worth over $14 billion by the end of 2020. These next-generation vehicles are equipped with better internet connectivity which means there’s an opportunity for car manufacturers and Tier-1 suppliers to provide passengers with more cutting-edge infotainment systems, including video-based services, and establish a new, highly engaged relationship with them. The partnership between ACCESS and NewTV will help the automotive industry achieve this by delivering the Twine4Car infotainment system with high-quality built-in programmes. As a result, car users will be able to enjoy NewTV’s internet contents on the road, experiencing a brand-new connected car lifestyle. Twine4Car is a flexible multimedia content solution for automotive manufacturers, including software components, video, and audio content rights and consulting expertise. It has been developed to bridge the gap between the automotive industry and the content industry and increase the safety, comfort, and flexibility of content consumption for drivers and passengers in the unique in-car environment.