American Medical Alert Corp. (NASDAQ: AMAC) a provider of healthcare communication services and advanced telehealth monitoring technologies, today announced that its Telephony Based Communication Services ("TBCS") was awarded a three year, pharmaceutical brand support and clinical contact communications contract for an internationally recognized, top ten pharmaceutical manufacturer. This large scale award will entail end to end brand support communications for four brands. AMAC was chosen through a competitive process for its proven ability to exceed brand goals on inaugural, as well as current projects performed for this Fortune 500 Company. The award is expected to generate approximately three million dollars in revenue over the term of the contract.

Jack Rhian, AMAC's President and Chief Executive Officer explained, "This award confirms the core value proposition of AMAC's pharmaceutical support offerings. Our team's holistic approaches to service development, quality and customer satisfaction have been authenticated by this award as a replicable model of service delivery and revenue growth. We anticipate the trend towards increased utilization of pharmaceutical communications to further brand awareness and market penetration will continue and that AMAC's proprietary service model will be in demand by many other pharmaceutical brands seeking to achieve their objectives through AMAC's unique approach.

About American Medical Alert Corp.

AMAC is a healthcare communications company dedicated to the provision of support services to the healthcare community. AMAC's product and service portfolio includes Personal Emergency Response Systems (PERS) and emergency response monitoring, electronic medication reminder devices, disease management monitoring appliances and healthcare communication solutions services. AMAC operates nine US based communication centers under local trade names: HLINK OnCall, North Shore TAS, Live Message America, ACT Teleservice, MD OnCall, Capitol Medical Bureau, American MediConnect, Alpha Message Center and Phone Screen to support the delivery of high quality, healthcare communications.

Forward Looking Statements

This press release contains forward-looking statements that involve a number of risks and uncertainties. Forward-looking statements may be identified by the use of forward-looking terminology such as "may," "will," "expect," "believe," "estimate," "anticipate," "continue," or similar terms, variations of those terms or the negative of those terms. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's Annual Report on Form 10-K, the Company's Quarterly Reports on Forms 10-Q, and other filings and releases. These include uncertainties relating to government regulation, technological changes and product liability risks.

American Medical Alert Corp.
Randi Baldwin, 516-536-5850 ext. 3109
randi.baldwin@amac.com