Adler Modemärkte AG is opening two new stores in Fohnsdorf and Zell am See, Austria, under the store optimization programme announced at the beginning of 2019. The store at Flugplatzstra-e 3 in Zell am See boasts 900 m- in retail space and will be an attractive port of call for potential ADLER customers from 4 September 2019. With the closest ADLER store in Salzburg around an hour's drive away, the new store will enable ADLER to gain new customers in the densely populated Salzburg state. The new store has its own car park. From 29 August, ADLER will operate a new store with 800 m- of retail space in Arena Fohnsdorf, Upper Styria. The shopping centre is the region's largest, with over 100 stores and approximately 6 million visitors per year. Arena Fohnsdorf boasts an ideal retail mix for ADLER's target group of over 55-year-olds. The aim is to make every visit a shopping experience, which ties in with the principles defined in ADLER's communications strategy. With the closest ADLER store over 60 km away in Kapfenberg, this likewise rules out the "cannibalisation" effect on customer numbers.