Adler Modemärkte AG will be opening a new store at the Hessen Center shopping mall in Bergen-Enkheim, Frankfurt am Main, on 7 October 2020. It will be the second ADLER store to be opened this year, after Schwabisch Hall. ADLER is systematically pursuing its successful store optimisation programme, including by expanding to add lucrative new locations. The new store is in a prime location on the ground floor of the shopping centre, and features 500 m2 of space for ADLER's most popular menswear and womenswear brands. These include my Own, Via Cortesa, and Thea for plus sizes, with external brands Cecil and Street One rounding out the products on offer.