Fired Earth Finds Winning Style, Quality and Value Formula

Fired Earth saw revenues grow 16% in 2014 to more than £27 million - growing at a double-digit rate for the third year.

The improving performance comes after several difficult
trading years and is attributable to:

• A direct tile sourcing plan which has provided trend-setting style leadership with a commercial balance between quality and value;
• An emphasis on small community based service-orientated stores in the south-east;
• Growth of online tile and paint sales.

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