Al Wathba National Insurance Company announced the appointment of Mr. Frederik Bisbjerg as new Chief Executive Officer. Mr. Bisbjerg will succeed Mr. Bassam Chilmeran, who, upon his retirement, will take on an advisory role to the Board. Mr. Frederik Bisbjerg, a distinguished figure in the insurance sector, brings with him a wealth of experience, and a proven track record of exemplary leadership and expertise in digital transformation.

His appointment perfectly aligns with AWNIC's robust growth strategy, which was unanimously endorsed by the Board earlier this year. Mr. Frederik Bisbjerg was born in Denmark in 1973, he is an internationally recognized business developer celebrated for his executive leadership, digital transformation prowess, and business model innovation. His approach emphasizes empowering individuals to enact change, resulting in numerous global business transformations.

Prior to joining AWNIC, Mr. Bisbjerg held significant roles such as Chief Transformation Officer at AXA Global Healthcare, leadership positions at The Digital Insurer, and senior positions at Daman National Health Insurance and Qatar Insurance Group. He has been based in the Middle East since 2013 and is a sought-after speaker and authority in business innovation and digital adoption. Notably, earlier in his career, he spearheaded global operations at SOS International, expanding its footprint in Asia and achieving substantial growth.

Mr. Bisbjerg is also the author of "Insurance _Next," a post-COVID-19 insurance transformation guide.