The virtual beauty metropolis elevates ecommerce experiences by offering an immersive platform for brands that bridges the gap between virtual and physical beauty retail. AlphaGen's approach to creating virtual worlds underscores the company's leadership in capitalizing on the Metaverse opportunity, which Citibank projects could be worth up to
“This initiative represents our largest and most ambitious project to date, and it has been an incredible journey of learning and innovation,” said
Blockchain-based Infrastructure
The beauty metropolis is built on the Polygon blockchain, the beauty metaverse is a web3 extension of the one of the world’s top brands’ loyalty program. Blockchain-based integration allows for the interoperability of digital collectables and opens up options for web3 expansion and integration of loyalty programs from a number of participating brands, increasing the value of collections and transactions across the system.
A New Era of Beauty Retail
The virtual beauty metropolis represents innovation in the retail landscape, providing a dynamic, interactive platform where consumers can explore and discover beauty brands and interact with products in an immersive commerce environment. Users are able to create their own avatars, explore, play and redeem rewards and collectibles. The technology representing collectables is NFTs (non-fungible tokens) which allows assets to be programmed for portability to other platforms, a key tenet of web3. Brand stories are gamified and presented in immersive and interactive ways that change how the audience meets and engages with brands from small to big.
Built for Gen Z
At the core of this initiative is the recognition of the evolving consumer landscape, with a particular focus on Gen Z. This demographic, known for its digital savvy and demand for authentic, engaging experiences, represents a significant segment of the current and future consumer base. The virtual beauty metropolis is designed to meet and exceed the expectations of this audience, offering personalized avatars, interactive beauty advisors, and gamified experiences that cater to their preferences for digital interaction and self-expression.
Retail’s
This virtual beauty metropolis is more than just a virtual flagship store; it is an immersive and interactive platform that includes features like realistic avatar customization, immersive product display pages (PDPs), and virtual products and experiences. During this project, AlphaGen has developed proprietary 3D and AI processes and pipelines that can be replicated with other leading retailers.
About
Contact:
Investor Relations: ir@alphagen.co - 604 359 1256
Media and Public Relations: media@alphagen.co
On Behalf of The Board of Directors
Chairman of the Board
Forward-Looking Statement
This news release contains “forward-looking information” within the meaning of applicable securities laws relating to statements regarding the Company's business and plans, including with respect to undertaking further acquisitions, incorporation of Shape’s abilities into the Company’s portfolio of gaming solutions, cross-selling across business units, development of further gaming intellectual property and metaverse gaming experiences, future value of the metaverse industry and the Company’s ability to position itself to capitalize on the metaverse industry. Although the Company believes that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. Readers are cautioned not to place undue reliance on forward-looking information. Such forward-looking statements are subject to risks and uncertainties that may cause actual results, performance and developments to differ materially from those contemplated by these statements depending on, among other things, the risks that the Company does not complete any further acquisitions; that the Company is unable to incorporate Shape’s abilities into its portfolio of gaming solution; the Company’s inability to cross-sell across business units; the risk that the Company is unable to develop further gaming intellectual property and metaverse gaming experiences; the risk the future value of the metaverse industry does not materialize; the risk the Company is unable to position itself to capitalize on the metaverse industry; and that the Company may not be able to carry out its business plans as expected. Except as required by law, the Company expressly disclaims any obligation and does not intend to update any forward-looking statements or forward-looking information in this news release. Although the Company believes that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct and makes no reference to profitability based on sales reported. The statements in this news release are made as of the date of this release.
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Source:
2024 GlobeNewswire, Inc., source