TO: Analyst and Investors

CONFERENCE CALL REGARDING THE ACQUISITION OF GRUPO ZENA IN SPAIN

DATE: August 4, 2014

CONFERENCE CALL

Alsea will offer a conference call to discuss the acquisition of Grupo Zena in Spain. The conference call will be held on Thursday August 7, 2014, at 10:00am (Mexico Time) in English, with time for Q&A. The company will make available a presentation for the conference call on its website at the following link.

To participate live*, the dial-in information is:

US Toll Free: 877 703.6102

International Toll Free: (857) 244.7301

Passcode: 44213655

*Please call 10 minutes before the time of the Conference.

The conference call replay will be available from August 7th to 14th 2014, the dial-in information is:

US Toll Free: 888 286.8010

International Toll Free: (617) 801.6888

Passcode: 10144562

After the replay period, the conference call file will be uploaded in our website www.alsea.com.mxin the

"investor relations" menu.

About Alsea

Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, cof fee shop and casual dining
segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, Ca lifornia
Pizza Kitchen, P.F. Chang's, Pei-W ei, Italianni's, The Cheesecake Factory, Vips and El Portón. The company operates more than
2,200 units in Mexico, Argentina, Chile, Colombia and Brazil. Alsea's business model includes support for its brands through a
Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 50,000 employees in five countries. Alsea has the distinctive as a "Socially Responsible Company" and is one of the top 20 "Best Places to W ork" in Mexico.
For more information visit: www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA* Diego Gaxiola Cuevas Chief Financial Officer Telephone: (5255) 5241-7151 ri@alsea.com.mx
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