ALSO : Cloud gaming - Tiekom relies on gaming platform by ALSO

ALSO Holding AG / Key word(s): Alliance
Cloud gaming - Tiekom relies on gaming platform by ALSO

Emmen, Switzerland, 1. March 2021

PRESS RELEASE

Cloud gaming
Tiekom relies on gaming platform by ALSO

- Spanish Tiekom uses cloud gaming technology to provide interactive entertainment to subscribers

- Video games can be accessed from any device with an internet connection without downloads and in real time

Tiekom, provider of communication and content services, has signed an agreement with LudiumLab, ALSO's technology partner and expert in the development of technologies for interactive streaming services, and another partner regarding the first integrated cloud gaming service for Tiekom users in Spain. It gives Tiekom customers access to the latest trends in the world of video games and interactive entertainment, with a portfolio of more than 100 video games in the cloud.

Jan Bogdanovich, SVP Consumptional Business at ALSO, explains: 'Cloud gaming has been on our radar for years as one of the most interesting and fastest-growing markets. There are already more than 200 million users around the world enjoying various video game services in the cloud. The cloud gaming industry is currently estimated at $1 billion and is expected to reach $8 billion by 2025. The increased demand for entertainment options over the past year has given the industry a further boost.'

Juan José Martín, CEO of Ludium Lab, adds: 'According to experts, cloud gaming will fundamentally change the consumption of video games as we know it today. At Ludium Lab, we have been developing our own interactive streaming technology for more than eight years, which has given us a high level of knowledge about this model and our own gaming platform in the cloud. We are excited to be able to provide the best technology on the market for Tiekom's cloud gaming offering.'

The cloud gaming service, which is now available to all of the operator's customers, has an initial 45-day free trial period with a reduced catalogue of 40 video games. From then on, for €9.90 per month, users will have access to the full catalogue and can play in real time from any device with an internet connection. Everything runs completely in the cloud, eliminating the entry barrier of having to rely on a console or computer. Integration into the digital device with which the customer is already familiar makes interactive entertainment even more accessible.

Direct link to press release: https://www2.also.com/press/20210301en.pdf

Contact ALSO Holding AG:
Beate Flamm
Senior Vice President Communication
E-Mail: [e-mail]

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 24 countries in Europe and in a total of 90 countries worldwide via PaaS partners. The ALSO ecosystem offers around 110 000 resellers hardware, software and IT services from more than 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The Supply division comprises the transactional range of hardware and software. The Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. For more information, visit: https://also.com. The main shareholder is the Droege Group, Düsseldorf, Germany.

About Droege Group
Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a familyequity business model. The group invests its own equity in 'special opportunities' with a focus on mediumsized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle 'execution - following the rules of art', the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. For more information, visit: https://droege-group.com.

Ludium Lab is a Barcelona-based technology company that emerged in 2012 from a spin-off of the Universitat Politècnica de Catalunya, where a group of researchers began to develop a new cloud streaming technology. The team has been working for more than a decade to improve interactive streaming and to realize it with the highest quality and at low cost. Ludium Lab provides services to other companies (B2B) and has its own cloud gaming platform 'Sora Stream'. ALSO has been Ludium Lab's technology partner since 2019. For more information, visit: https://ludiumlab.com/