Yahoo announced the promotion of Sebastian Graham to director of Native APAC, effective immediately. In his new role, Graham will oversee the strategy for native advertising through Yahoo's unified ad tech stack in APAC, the company said in an official statement. In his previous role, Graham drove Yahoo's native commercial and partnership strategies for Australia and New Zealand, where Yahoo's native products reported a 164% YoY increase in demand in 2022.

According to the company, Graham's elevation comes amidst Yahoo Native's robust demand and growth, and rising relevance as a central channel in omnichannel campaigns, with its integration into the Yahoo DSP.