Altitude : HY2023 Interim Report

29 November 2022

Altitude Group plc

("Altitude", the "Company" or the "Group")

UNAUDITED INTERIM RESULTS FOR THE SIX MONTHS ENDED 30 SEPTEMBER 2022

Altitude Group plc (AIM: ALT), the operator of a leading marketplace for the global promotional products industry, is pleased to announce its unaudited interim results for the six months to 30 September 2022 ("HY23").

As reported on 22 November 2022, the Group delivered on its strategy experiencing continued robust trading via expansion of its Services and Merchanting programmes and, as a result of the strong underlying business performance, the Board announced that the Group in on track to achieve record year-end results.

Financial Highlights

• Group revenues increased by 29.3% to £7.7 million (HY22: £5.9 million)
• Services revenue grew by 36.5% reflecting the strong performance of our AIM network
• Merchanting revenue grew by 22.8% reflective of new signings and onboarding of high-quality affiliates
• Gross profit increased 39.5% to £3.9 million (HY22: £2.8 million)
• Gross margin of 51.4% (HY22: 47.7%) is reflective of blended revenues across the Group's programmes
• Group adjusted operating profit* increased in HY23 by 50.5% to £0.76 million (HY22: £0.51 million)

1. At constant currencies the group delivered growth of 26.2%

1. HY23 profitability growth achieved without the benefit of the HY22 £0.50 million of US Government Employee Retention Credit

• • 1. Adjusted operating profit* before central costs increased 28.9% to £1.50 million (HY22: £1.17 million)
  • Adjusted basic earnings per share** increased by 145% to 0.44 pence (HY22: 0.18 pence)
  • Net operating cash flow before exceptional items increased by £1.60 million to £0.44 million inflow (HY22: outflow of £1.16 million)
  • The Group's balance sheet remains strong and working capital movements are within seasonal expectations
  • Group credit facility of $0.7 million (HY22: $nil) remains undrawn with a cash position of £0.81 million (HY22: £0.75 million)
• Operating profit before share-based payment charges, amortisation of intangible assets, depreciation of tangible assets and exceptional charges
  ** Adjusted basic earnings per share from continuing operations is calculated using profit after tax but before share-based payment charges, amortisation of acquired intangible assets and exceptional charges with the weighted average number of equity voting shares in issue

Highlights & Key Corporate Developments

Strong HY23 underlying business performance across key Services and Merchanting programmes

Technology:

The Group's technology and teams are built for scalable growth and our agile approach in technology development has proven beneficial delivering:

• The platform is geared for scalability and is attracting high-value, high quality users
• The Group recently signed a new partnership agreement with United Franchise Group ("UFG") to provide technology solutions to its promotional product franchise division Fully Promoted
• 524 distributors adopting the AIM Tech Suite for search and order creation, a 10% increase from FY 2022
• The launch of 2,658 unique webstores to date

Services:

• 36.5% growth in Services revenue in HY23 driven by a combination of increased activity and throughput revenue, additional upsell into the AIM membership and favourable exchange rates
• Excellent AIM member in-network preferred partner sales during the period, driving underlying growth of 31% through the Groups preferred partner network, sharply higher than the ASI reported distributor growth of c13%

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Merchanting:

• Merchanting programmes have shown strong growth from the solid platform built from FY22
• An additional c. $6 million in new expected annualised revenue within the Group's core Merchanting programmes, proven to be commercially attractive and gaining traction across both AIM Capital Solutions ("ACS") and our adjacent market programme

Group:

• The Group benefits from an advantageous exchange rate and has not experienced any negative impact to date from the current macro-economic turbulence
• The Board remains cognisant of the macro-economic uncertainty and the potential impact on the business although remains cautiously optimistic
• Continued robust growth anticipated into second half of the year with new partner agreements signed across all key programmes and a growing new business pipeline

Nichole Stella, Group CEO of Altitude, said:

"In the first six-months of the current financial year, the Group experienced a robust performance across key Services and Merchanting programmes showing significant growth on the same period last year. The continued strong, consistent, and upward momentum in the performance of the business in both revenue and profit growth demonstrates the Group's ability to execute on its strategy. Based on the performance in the year to date, the Board was pleased to announce on 22 November 2022 that the Group is on track to achieve record year-end results. With continued focus on scaling the business and a healthy new business pipeline, the Group is well placed for accelerated future growth, and the Board is confident in the long-term success of the business and its positive outlook for the future."

Enquiries:
Altitude Group plc	Via Zeus
Nichole Stella, Chief Executive Officer
Graham Feltham, Chief Financial Officer

Zeus (Nominated Adviser & Broker)	Tel: [phone]
Dan Bate / David Foreman / James Edis (Investment Banking)
Dominic King (Corporate Broking)

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Chief Executive's statement

Interim results for the 6 months ended 30 September 2022

It's been a great first half to the financial year for the Group, posting gains across all Services and Merchanting programmes. The success across the entire Group has been powered by the talented and passionate Altitude team, with our continued investment in culture, team, technology and scalability throughout the pandemic and beyond, proving to have been successful.

Our continued focus on execution resulted in an overall Group revenue increase of 29.3% to £7.7 million (HY22: £5.9m) and an

adjusted operating profit* increase of 50.5% to £0.76 million (HY22: £0.51 million***).

The Group's prior investments in a flexible technology platform and business infrastructure has delivered a powerful foundation and an immediate springboard to scalable future growth in both revenue and profit. Given our investment in technology and talent, we are confident in our ability to scale the business. Our Services and Merchanting programmes both have strong business development pipelines and, the Group has continued to expand with new partner agreements signed across all key programmes.

Who We Are

Altitude is a technology company and has developed an industry specific marketplace which provides various design tools, applications, and web site pop-up stores for promotional product distributors and suppliers. We have developed a robust e- commerce enabled and scalable trading platform that facilitates the execution of both offline and online promotional product transactions. This gives us the ability to generate revenue based on the transactional throughput both inside and outside our platform. The Group's technology combined with an experienced team and proven service offerings delivers in-industry scalable growth opportunities and expansion into adjacent markets. We deliver products and services in two distinct areas - Services and Merchanting. Services is comprised of technology and software applications, membership subscriptions, preferred partner programmes, and marketing services programmes. Our Merchanting programmes include our affiliate programme, ACS and our adjacent market programme, where the Group is the principal in the sale of promotional products.

What We Do

We deliver Services to our members, affiliates and preferred partners that helps them to drive sales growth, increase cost savings and improve their efficiency and ease of doing business. Our Merchanting teams drive scalable growth on sales, ensuring we have the right products available for fulfilling our customers' needs, effective and seamless processing of orders and tight working capital management.

Services

In addition to our marketplace platform, the Group delivers highly sought-after business benefits to members and affiliates such as:

• Preferred Partner pricing benefits
• Freight programmes and shipping discounts
• Community & networking opportunities
• Education & professional development
• Expanded marketing services, products and tools

The Group derives subscription fee revenue from providing a broad range of services to distributors including supplier relations services, negotiated group discounts, events and exhibitions, catalogues, artwork services and marketing programmes.

In HY23, the Group achieved Global AIM membership of 2,425 (HY22: 2,200) with average US distributor revenue of c.$1.3

million pa (HY22: c.$1.1 million) and aggregate member revenue rising to c.$2.8 billion per self-certification (HY22: $2.6 billion). We continue to enjoy strong relationships with our key partners and have retained 100% of them throughout HY23.

Our Services revenue showed strong growth in HY23, growing by 36.5%, reflecting a robust performance across our AIM network and growth in sales across our preferred partners.

Merchanting

Affiliate Programme / AIM Capital Solutions

The Group recruits high-calibre sales professionals to affiliate with the Group via its ACS programme which:

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• Enables Affiliates to focus on sales activities, which is their skillset, and to become part of a corporate business driving growth and profitability, which is our skillset, which helps them exceed their stand-alone potential
• Full utilisation of technology is both advantageous and mandatory
• Provides scalable expansion and growth back to the Group

Our strategic approach in agile technology development, creating collaborative environments, engaging culture and core capabilities in the promotional product industry have made this programme attractive to high-caliber, respected distributor sales professionals. In the period the Group's Merchanting revenue grew by 22.8% reflective of new signings and onboarding of high-quality affiliates. With a strategic focus on high-caliber sales professionals, the Group added over $5 million in expected annualised revenue in HY23 within the ACS division.

Adjacent Markets

The Group continues to expand services into adjacent markets to offer its services in the education sector by delivering our comprehensive technology stack, increasing our marketplace and e-commerce solutions, and by the constant upgrade of our supply chain and merchandising capabilities in this non-competing adjacent market. In HY23 the Group further developed this adjacent market by adding 3 new partners and investing in strengthening its pipeline, programmes and services. The Group anticipates continued growth in this sector and also looks to additional adjacent markets such as print, uniform and signage industries to drive growth.

Technology

In 2020, we instituted an agile approach, not only across our technology development but across the business as a whole. This approach, embracing collaboration and continuous improvement, has allowed us to future-proof our tech stack, be deliberately innovative, and scale the business while building a culture of trust and engagement across our preferred partners, members, and affiliate communities.

Altitude's technology platforms continue to be the centre of all the Group's activities on both the Services and Merchanting segments of the business. The Group continues to invest in its platforms to ensure we drive efficiency, data insights and best- in-industry integrations and systems. Throughout HY23 there has been a core focus on driving efficiencies for both users and internal processes in line with increasing usage and volumes of orders being processed through the AIM Tech Suite and ACS platforms. Multiple Supplier Partner integrations are now live providing real-time passage of data between Members using the technology and industry Suppliers systems; syncing product inventory, orders, and statuses to provide enhanced visibility and reduced manual efforts across the supply chain. The launch of the AIM Tech upgraded e-commerce platform is underway with the first pop-up store having recently been launched providing a retail experience to meet the needs of Members' corporate clients online purchasing requirements.

Usage continues to rise and the Group has recently signed an agreement with UFG to provide technology solutions to its promotional product franchise division, Fully Promoted. This new partnership is anticipated to grow our user base by c.5%.

Additionally, member adoption and usage of Altitude's technology solutions continues to grow with 524 distributors adopting the AIM Tech Suite for search and order creation, a 10% increase from 476 in FY 2022 and there are 2,658 unique websites live to date.

Financial Results

Group revenue for the period increased by £1.7m to £7.7m (HY22: £5.9m), an increase of 29.3%.

Services have grown by £1.0m, driven from increased levels of network activity and throughput outstripping published market data from ASI Central, which reported c.13% average quarter on quarter growth. Upsell activities into the AIM membership has also provided additive year on year underlying growth.

Ongoing delivery of our strategic growth initiatives within Merchanting have contributed to an additional £0.7m in revenue. Growth in the number of ACS affiliates and adjacent market partners expecting to contribute c.$6m annualised sales has been achieved during HY23, with a continued strong pipeline anticipating further growth into the second half of FY23 and leading into FY24.

Gross profit increased by £1.1m, or 39.5%, to £3.9m (HY22: £2.8m), with gross margin increasing to 51.4% (HY22: 47.7%) reflecting stronger throughput impact from Partner revenues driven from both Services and Merchanting activity.

Administration expenses before share-based payments, amortisation of intangible assets, depreciation of tangible assets and exceptional charges increased to £3.2m (HY22: £2.3m). At constant currency costs have increased by £0.65m with £0.5m of the increase attributed to the US Government Employee Retention Credit secured in HY22 in recognition of retention of labour under COVID-19 impacted conditions. Without this benefit, costs have marginally increased by £0.15m with the return to growth activities in line with our strategic initiatives.

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Adjusted operating profit* increased by 50.5% to £0.8m (HY22: £0.5m) and the loss before taxation fell by 67.9% to £0.1m (HY22: loss £0.4m).

Basic and diluted loss per share improved by 0.32p to 0.10p (HY22: loss 0.42p).

Net operating cash flow before exceptional items increased by £1.6m to a £0.4m inflow (HY22: outflow £1.2m) as a reflection of more normalised working capital movements compared to HY22 where the activity levels were returning from a period of lower activity due to COVID-19 lockdowns. Net cash outflow from investing activities was £0.4m (HY22: £0.4m outflow), primarily comprising capitalised software development costs. Net cash outflows from financing activities of £0.1m were mainly comprised of lease repayments and interest. The prior period activities of a £0.1m outflow includes a credit for issue of shares for cash (net of expenses).

Total net cash outflow was £0.2m (HY22: £1.5m outflow). The bank facility of $0.7m, secured in FY22, was put in place to fund short term working capital fluctuations as a result of our growth in Merchanting. The facility is currently undrawn owing to a stronger than expected performance in Services.

Management has carried out a review of the Key Performance Indicators applicable to the Group with reference to external market sentiment and internal incentive schemes. More details can be found in Note 5.

• Operating profit before share-based payment charges, amortisation of intangible assets, depreciation of tangible assets and exceptional charges

Outlook

In the first six-months of the current financial year, the Group experienced a robust performance across key Services and Merchanting programmes showing significant growth on the same period last year. The continued strong, consistent, and upward momentum in the performance of the business in both revenue and profit growth demonstrates the Group's ability to execute on its strategy. Based on the performance in the year to date, the Board was pleased to announce on 22 November 2022 that the Group is on track to achieve record year-end results. With continued focus on scaling the business and a healthy new business pipeline, the Group is well placed for accelerated future growth, and the Board is confident in the long-term success of the business and its positive outlook for the future.

Nichole Stella

Chief Executive Officer

28 November 2022

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