Altitude : PDMR Shareholding and Issue of Equity

ALTITUDE GROUP PLC

(the 'Company' or 'Altitude')

PDMR Shareholding

and

Issue of Equity

Altitude Group plc (AIM: ALT), the operator of a leading marketplace for personalised products, announces that the Company has been informed that Nichole Stella, the Company's Chief Executive Officer and a PDMR, has exercised 458,404 options over ordinary shares of 0.4 pence each in the Company ('Ordinary Shares') at nil cost (the 'Option Exercise').

Application has been made for the new Ordinary Shares pursuant to the Option Exercise to be admitted to trading on AIM and dealings are expected to commence on 14 November 2019 ('Admission').

The new Ordinary Shares will rank pari passu with the existing shares of the Company. Following Admission the Company's issued share capital will consist of 69,296,179 Ordinary Shares. Accordingly, the figure of 69,296,179 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company under the FCA's Disclosure Guidance and Transparency Rules.

Following Admission Nichole Stella will be interested in 492,904 Ordinary Shares representing approximately 0.71% of the Company's post Admission issued share capital.

Enquiries:

Altitude Group plc Nichole Stella, Chief Executive Officer Graeme Couturier, Chief Financial Officer Peter Hallett, Non-Executive Chairman	Via Instinctif - 020 7457 2020
finnCap ltd	020 7220 0500
Jonny Franklin-Adams (Corporate Finance)
Scott Mathieson (Corporate Finance)
Richard Chambers (ECM)
Instinctif Partners (Financial PR)	020 7457 2020
Matthew Smallwood
Chantal Woolcock

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1.	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Nichole Stella
2.	Reason for the Notification
a)	Position/status	PDMR: CEO
b)	Initial notification/Amendment
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Altitude Group plc
b)	LEI	213800VACSTYYSI39R89
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the Financial instrument, type of instrument	Ordinary shares of 0.4p
	Identification code	GB00B0LSFV82
b)	Nature of the transaction	Exercise of Options
c)	Price(s) and volume(s)	Price(s) Volume(s) Nil 458,404
d)	Aggregated information: · Aggregated volume · Price	As above
e)	Date of the transaction	08 November 2019
f)	Place of the transaction	London Stock Exchange, AIM Market (XLON)