Amadeus IT S A : and Adobe empower airlines to deliver exceptional digital experiences

Adobe Experience Manager will now be integrated with Amadeus' Digital Experience Suite so airlines can deliver cutting edge, relevant and frictionless experiences on the fly

As travelers tentatively begin booking flights again, airlines can't afford to miss a single opportunity to get back on track to growth. Now, more than ever, airlines need to differentiate, optimize and ramp up their digital presence to deliver travelers a relevant offer in a frictionless way. The ability to rapidly shift retail strategies and create dynamic promotions will be essential for airlines to adapt to changing market demand. That's why Amadeus is integrating Adobe Experience Manager-the leading content and asset management system-with the Amadeus Digital Experience Suite (DES).

The Amadeus DES is an open and flexible platform where airlines can connect, develop and share technology with Amadeus and third-party providers. Airline leaders will now be able to create and tailor a unique digital experience for their customers across web and mobile quickly and easily, in just a few clicks. This is possible as Adobe's content and asset management system is now integrated with the Amadeus platform.

This agreement builds Amadeus and Adobe's partnership further, which started in 2018 with the integration of Amadeus solutions in the Adobe Experience Cloud. In addition, last year, Amadeus was named Adobe Exchange partner of the year.

Paul Robson, President of International at Adobe says: "Now more than ever collaboration is essential to unlocking creativity and rapidly driving digital transformation across industries. We've deepened our partnership with Amadeus' unique platform to help airlines accelerate their recovery and deliver the best digital experience to travelers."

This partnership allows airline marketeers and analysts to push updates to their digital front-end within minutes without relying on technical support. With Adobe's world-class content management system integrated with Amadeus' DES, creating, editing and publishing a diverse range of web content and digital assets will be significantly easier and more customizable, giving airlines more autonomy to quickly adapt to market needs.

For instance, airlines that want to push a special post-summer promotion could swiftly change themes, drag and drop new components, visually managing content on each page of their website through Adobe Experience Manager's interface. Adobe's ease of use encourages creativity and experimentation, which could help airlines test and develop new digital marketing strategies that were previously too complicated or time-consuming to implement.

Adobe Experience Manager integrated with the Amadeus Digital Experience Suite

Besides this new integration, those airlines that already use Adobe Experience Manager to design and manage their web portal will gain even more efficiency from having their entire web architecture integrated under the Adobe ecosystem.

John Lonergan, Vice President of Airline Digital and Data at Amadeus comments: "Amadeus' open architecture is designed to help airlines collaborate with the best technology providers in the industry so they can innovate and thrive in any climate. No matter the airline's size or level of digital maturity, this will now be possible as Amadeus and Adobe enable airlines to adapt their customer experience with minimal effort. We are proud to strengthen our partnership with such a reputable leader in the digital space."

This stronger digital partnership is an integral part of Amadeus' Airline Platform, which focuses on harnessing the full power of big data, machine learning, and cloud computing to inspire, convert, and delight travelers.