Direct Energy has joined with Choose Energy (www.chooseenergy.com) to offer competitive electricity plans and savings to Texans, head-to-head with other carefully selected retail electric providers. Unlike the Texas Electric Choice Web site (www.powertochoose.org) and other listing sites, Choose Energy's Web site (www.chooseenergy.com) enables customers to easily compare offers and sign up without leaving its site.

?We recognize that for many busy Texas consumers, the anytime, anywhere convenience of the Internet has made it a preferred method for researching and selecting many must-have amenities, including electric service,? said Laura Raymond, Senior Vice President for Texas, Direct Energy. ?Choose Energy's Web-based convenience, and its capability to compare plans, calculate rates based on real-time market conditions, and allow consumers to choose providers on its site, supports Direct Energy's philosophy of being a simple, friendly, and direct retailer for Texans looking to take advantage of their ability to choose.?

Direct Energy will offer customers two of the most aggressive plans in the Texas market today:

The Price Protection Plan? - A guaranteed rate for 12 months with no cancellation penalty.

The Prevention Plus Plan? - Bundling electricity and annual preventative maintenance visits for your home's cooling and heating system for one low, guaranteed price per kilowatt-hour.

?Adding Direct Energy to our site is a big step for Choose Energy in our mission to become recognized as the most trusted advocate in helping Texans control their electricity costs,? stated Jerry Dyess, general manager of Choose Energy.

?Now more than ever, Texas consumers need Choose Energy's help sorting through the various plans available to help protect them from volatile electricity prices,? Dyess explained, referencing the number of electricity pricing plans and the numerous new retail electricity providers that continue to enter the Texas market.

?Choose Energy's launch of a new, more consumer-friendly version of its Web site demonstrates that we listen and respond to customer input,? said Dyess. New benefits offered to residential and small business consumers include:

  • More electricity companies competing to win consumers' electricity business;
  • Multiple offers from carefully chosen electricity providers;
  • More background information on listed companies and their special offers, through a Provider Spotlight;
  • Easier site navigation, and
  • An online energy store where consumers can locate and purchase energy-efficient products.

Choose Energy also now enables business customers to select from one of three secure ways to receive bids. They may fill out a simple online form and request a Choose Energy consultant to contact them; they may call and speak with a representative; or they can access INSTANT, online electricity rate comparisons.

While considering more options, consumers can count on www.chooseenergy.com as their neutral researcher to help them compare and choose the electricity plan that best meets their needs.

About Choose Energy

Choose Energy, www.chooseenergy.com, is committed to being the leading and most trusted online source to residential and small business consumers for comparing and selecting competitive energy services. This customer-focused commitment is backed by experienced energy resources, great prices from qualified suppliers and powerful technology to enable real-time pricing, efficient enrollment and switching.

Choose Energy was founded in 2005 by Priority Power Management, Ltd. (www.prioritypower.net) a leading Texas-based independent energy management and consulting services firm to large commercial and industrial clients. Priority Power Management has extensive energy experience and manages energy supply for over 800 clients utilizing more than 4 billion kilowatt hours, enough electricity to power more than 225,000 residential homes a year, and over 30 billion cubic feet per year of physical and financial natural gas contracts.

Priority Power Management is a wholly owned subsidiary of Amen Properties, Inc. (NASDAQ: AMEN) (www.amenproperties.com), a real estate and energy company, which engages in the ownership and management of real estate, oil and gas royalties, and energy related business ventures.

C. Pharr and Company
Marie Fahey, 972-931-7576 x23
marie@pharrpr.com