American Rebel Holdings, Inc. (Registrant) announced the following executive changes: (a) Resignation of Director. Effective November 20, 2023, Doug Grau, a member of the Board of Directors of the Registrant, resigned. The Registrant is not aware of any disagreement Mr. Grau may have with it on any matter relating to the Registrant?s operations, policies or practices.

Mr. Grau remains as the Registrant?s Interim Principal Accounting Officer and President. Additionally, effective November 20, 2023 concurrent with his appointment as chief operating officer, Corey Lambrecht resigned as a member of the Audit Committee, a member and the Chairman of the Compensation Committee, a member of the Nominating and Governance Committee, and a member of the Mergers and Acquisitions Committee. Mr. Lambrecht will remain as a director of the Registrant.

(c) Appointment of Executive Officer. Effective November 20, 2023, the Registrant appointed Mr. Lambrecht as its chief operating officer. In connection with his appointment, the Registrant will enter into an indemnification agreement with Mr. Lambrecht that is substantially the same as those entered into with other officers of the Registrant.

There are no family relationships between Mr. Lambrecht and any director or executive officer of the Registrant. Effective November 20, 2023, the Registrant entered into an employment agreement with Corey Lambrecht, as its chief operating officer. Appointment of Director.

Effective November 20, 2023 with the resignation of Mr. Grau, the Board of the Registrant appointed Larry Sinks to serve as a new independent director. Mr. Sinks was also appointed as a member of the Audit Committee, a member and chairman of the Compensation Committee, a member of the Nominating and Governance Committee and a member of the Mergers and Acquisitions Committee. Mr. Sinks will serve on the Board and hold office until the next election of directors by stockholders and until his successor is elected and qualified or until earlier resignation or removal.

. Since 2005, Mr. Sinks has been in the screen printing and embroidering business on a freelance basis. In addition, since 2016, Mr. Sinks has been a consultant for Team Image Marketing, a company specializing in high-end corrugated grocery store displays.

Further, from 2021 through present, Mr. Sinks has been consulting for Champion Building Solutions, a private company in Kansas City, Missouri specializing in general remodels of homes. Mr. Sinks real passion is in motorsports and making introductions to people in the auto racing business. Along these lines, Mr. Sinks was instrumental in introducing the Registrant to Tony Stewart Racing.