Amorepacific announced the launch of a brand that has thrown out the old rulebook and re-defined makeup as art: Rarekind. Makeup doesn't have to be boring or neat -- it can be playful and expressive. It can encourage boldness and foster innovative new looks that can spread like wildfire; all consumers' need is the right match. Every one is unique, and all have their own style, so now is the time to pursue that new perspective, that new look, that new experience. Rarekind's Amazon store opened on August 17th. Experience Rarekind, today. Here are just a few of the products: Oversmudge Lip Tint: Matte on the outside, moisture on the inside. Rarekind lip tint coats the surface of users' lips with dazzling color, while moisturizing the inside of users' lips with almond oil and shea butter to keep users' lips looking great and comfy. Rarekind Oversmudge Lip Tint is now available on Amazon. 'Rarelity' Lipstick: Rare + Reality: Rarekind Rarelity lipstick creates a faded matte texture on users' lips without the lumping, even when applied several times. Rarekind 'Rarelity' Lipstick is now available on Amazon. Mini-Album Contour: Rarekind Contour set has a unique, retro design that is guaranteed to send users down memory lane. Rarekind Mini-Album Contour is now available on Amazon.