(Alliance News) - Antares Vision Group Spa announced Wednesday that it has successfully implemented a supply chain transparency solution for a leading berry growing and distribution company.

The project involved digitizing more than 1.5 billion products to enable the company to monitor, from origin, the quality of berries throughout the supply chain and promote an ongoing dialogue with its consumers.

The producer then scans each individual tray, associating the type of fruit, harvest location and growing conditions, with a unique digital identity that gathers detailed information about the product.

Consumers can scan a QR code on the package to give their opinion, providing the producer with valuable information about the perceived quality of the type of fruit grown in a particular location.

This allows the producer to focus and increase production of berries that are more appreciated by consumers and ensure that product quality is maintained at high levels, from the field to the end consumer.

Antares Vision trades flat at EUR8.89 per share.

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