Arctic Blue Beverages Oy and NoHo Partners Oyj, have signed a collaboration agreement regarding a showroom distillery and tightened collaboration on the Finnish market. The Arctic Blue Showroom Distillery will be located at the new Helsinki Kulttuurikasarmi, which opens its doors 17.11.2023. The Showroom Distillery will open gradually during 2023 and early 2024.

Arctic Blue Showroom Distillery will be a window to the world of Arctic Blue Beverages. The Distillery will produce and serve Arctic Blue products to the Kulttuurikasarmi restaurants and events, and potentially to a wider network of restaurants in the capital area. It will also offer product tastings for groups or individuals and produce various special edition products from distilled spirits to ready to drink products (RTD's).

In an architecturally significant environment, the new Kulttuurikasarmi will bring Lasipalatsi Square and the entire block to life with a new cinema complex, restaurants, pavilion, event space and event stage. Kulttuurikasarmi combines culture, art, concerts, events, and culinary. Inside the building are for example new movie theater Bio Rex Kulttuurikasarmi, NoHo Partners' restaurants, a glass pavilion, as well as a large indoor event space with terraces.

An event stage is also found from the Lasipalatsi square, which enables performances and open-air concerts.