Argentum 47, Inc. announced that it has entered contracts with Freuds Bazaar. Argentum will help to maximize long term viewership and merchandise promotions for The Boy, the Mole, the Fox, and the Horse an animated film that will premiere globally on BBC One and Apple TV+ as an Apple Original Film on December 25, 2022. Argentum plans to enhance all marketing efforts for the upcoming animated film by utilizing its artificial intelligence technology and marketing strategies.

With an estimated audience of 50 million viewers on Apple's platform alone, and a reach that spans 60% of the United Kingdom through BBC One, Argentum aims to maximize long-term viewership and engagement for the film. This promotion is expected to help sustain views, downloads, and merchandise sales on a global scale, even after the Christmas season has ended. Ben Cookson, a known Hollywood director, has partnered with Argentum to assist in the development of the Company's course within the industry.

Beyond strategic financial considerations, the ultimate goal of this partnership is to push the boundaries of this space by providing material that appeals to audiences outside of the Company's current markets. Together with Mr. Cookson, Argentum plans to create projects that transcend diverse cultures and resonate with global audiences.