Arista Financial Corp. (OTCPK:ARST) announced that it has entered into a securities purchase agreement for private placement of one convertible redeemable note due July 31, 2020 at a price of $50,000 for proceeds of $50,000 to Black Ice Advisors, LLC and one convertible promissory note at a price of $20,500 for proceeds of $20,500 to existing investor PowerUp Lending Group, Ltd., for aggregate gross proceeds of $70,500 on July 31, 2019. The notes accrues fixed interest at 10% per annum and matures on July 31, 2020. The company has right to prepay the Black Ice note at 115% of principal if company exercise the right in first 30 days of issuance, 120% if between 31st and 60th day, 125% if between 61st and 90th day, 130% if between 91st and 120th day, 135% if between 121st and 150th day and 140% if between 151st and 180th day. The PoweUp note is prepayable at 150% of principal up to 180 days of issuance. The notes cannot be repaid after 180 days. The notes are convertible into common shares at any time after January 27, 2020 at a variable conversion price equal to 60% of lowest traded price during 20 consecutive trading day’s period immediately preceding the trading day on which the company receives a notice of conversion. The Black Ice note is exchangeable for an equal aggregate principal amount of notes of different authorized denominations. The company will also issue 75,000 warrants exercisable at a price of $0.50 per share and expires on July 31, 2022 to PowerUp Lending Group, Ltd. The warrants are also subject to cashless exercise in the event that the market price of the common stock is greater than the exercise price. The company has received net proceeds of $65,000 in the transaction. The company has issued securities pursuant to exemption provided under Regulation D.