ASIA PACIFIC DIGITAL LTD - Gongs for two campaigns plus a young achiever
The firm scored a silver dragon for its campaign for Hotlink MI Pass, "Pin it to Win it", in the Best Mobile Marketing Campaign category, at the awards presentation this week on Wednesday 30 September.
In a bid to promote pre-paid sales for Maxis's Hotlink MI (mobile internet) passes, thecampaign was inspired by the well-known game, Battleship. "Jualan Internet Lagi Ohhsome"had users searching all over Malaysia for Tompok's lost stash of gadgets -all you have to do is pin it, to-win it! Tompok shared clues on Hotlink's digital and social media channels, to helpusers get closer.
A bronze was also secured in the Best Social Media or Word of Mouth Campaign for Maxis Communications, "It's OK, We're Family".
The "Merdeka" (independence day) campaign, with the tagline, "It's OK. We're family", drawson the uniquely Malaysian habit of greeting people like family. The protagonist, ex-pat Tim Sharp roams the city of Kuala Lumpur to feed his curiosity about why Malaysians greet each other like family -calling strangers brother, aunty or other relations. His colleagues explain to him that in Malaysia it signifies a term of affection, and a celebration of unity, Malaysian-style.
Chee Hung Goon, head of APD Malaysia, said: "These accolades are gratifying for our team who are constantly looking to create enriching experiences for Malaysians as they engage with their favourite brands."
The firm's young achiever, Tim Sharp - alsothe star of the "Merdeka" campaign for Maxis - received a Black Dragon in the Young Dragons of Asia. Tim was the digital strategy lead on Maxis and Hotlink, and recently became the Head of Social at APD Malaysia, while also pursuing a secondary career in radio broadcasting.
ABOUT APDWinner, Campaign of the Year 2015 Mumbrella Asia Awards, for "Merdeka 2014" campaign for Malaysian telco, Maxis.
APD (http://www.apdgroup.com) is a 360-degree digital services firm that delivers digital growth to more than 1,000 clients across the Asia Pacific region.
APD employs almost 400 digital professionals in Sydney, Melbourne, Auckland, Shanghai, Hong Kong, Manila (its technology hub), Kuala Lumpur and Singapore (Head Office).
Clients include such as Bayer, Budget, Cisco, Dell, eBay, Ecco, Expedia, Fonterra, Ford, GSK, Lend Lease, Lenovo, Maxis, Nestlé, Panasonic, Qantas, Tumblr andVillage Roadshow.
APD has four divisions: APD Interact, who create interactive customer experiences; APD Acquire, who attract and retain customers via performance-based channels; APD Engage, who engage customers through sophisticated communication strategies and technology platforms, and; APD Venture, who invest in end-to-end eCommerce partnerships.
Asia Pacific Digital is listed on the Australian Stock Exchange (ASX: DIG). Winn
Contact: media@apdgroup.comChee Hung Goon, CEO -APD Malaysia (Kuala Lumpur)
+60 3620 52176
chgoon@apdgroup.com
Samantha Tannous, public relations (Sydney)
+61 416 104 033
samantha@relativitycommunications.com
Asia Pacific Digital Limited published this content on 05 October 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 06 May 2016 11:02:08 UTC.
Original documenthttps://www.apdgroup.com/media/1490/apd-malaysia-wins-dragons_20151005.pdf
Public permalinkhttp://www.publicnow.com/view/24774C6130796D0CEE0DC4F31550081DDB9B6F1D
