Asset World Corp. Public Company Limited or AWC announced that it strengthens its long-term partnership with Nobu Hospitality, to develop Plaza Athenee hotels in New York and Bangkok, bringing the new level of ultra-luxury to iconic heritage buildings in two of the most visited cities. Under the collaboration, AWC and Nobu will partner to launch the most remarkable hotels in the best strategic locations in New York and Bangkok under the Plaza Athenee brand.

Leveraging AWC's strength in real estate development and hospitality, the two partners will develop these two heritage buildings, each with their own rich history - Hotel Plaza Athenee New York known as one of the most famous and luxury hotels in Manhattan, and another special EAC building recognized as one of the most beautiful buildings at the best location by Chao Phraya River in Bangkok, – synergize two properties in AWC's growing portfolio. AWC and Nobu will transform two iconic heritage buildings in New York and Bangkok to the Plaza Athénée Hotel located in the historical Upper East Side near Central Park, museums, consulates, and high-end shopping, and an iconic building located in the best location by the Chao Phraya River in Bangkok. The Plaza Athenee and Nobu brands will combine the ultra-luxury experience of Plaza Athenee and the world-renowned modern luxury lifestyle brand of Nobu, with both hotels featuring a classical design that brings modern simplicity and European classic architecture together.

Both hotels are scheduled to open in 2026. Set in a building that's almost a century old, the Plaza Athenee Nobu & Spa New York will represent Nobu's inaugural hotel in New York and will offer 145 room keys under a soothing visual style and uncluttered comfort. The suites will be unique with indoor and outdoor glassed terraces and gazebos, a unique townhouse with exclusive service serving as a private sanctuary for the discerning traveler, along with a traditional Japanese Onsen, spa, and wellness center.

The hotel will offer a Nobu omakase experience as well as a bar and lounge crafted to draw locals and guests alike, and a rooftop area for private parties with a panoramic view of New York City. AWC will oversee overall project development along with the concept and design. In Bangkok, the Plaza Athenee Nobu Hotel and Spa Bangkok will offer ultra-luxury hospitality and a unique F&B experience, with AWC and Nobu developing the East meet West concept, integrated under the River Journey concept.

Registered as a historical site, the EAC building was founded in 1884 by Captain Hans Niels Andersen, a Danish mariner and entrepreneur who founded East Asiatic Company. The hotel will further elevate luxury travel in Thailand connecting to other AWC projects along the Chao Phraya River, creating a unique riverfront experience for both Thai people and international visitors.  AWC and Nobu will showcase the recreation of the iconic riverfront heritage buildings, offering a unique hospitality experience, including other curated dining offerings. By preserving the original structures of the buildings and the inherent art, the company aim to instill pride in this historic area, thereby creating long-term, sustainable value for the surrounding communities. The Plaza Athenee Nobu Hotel and Spa Bangkok will also include a special Nobu cruise boat for bespoke private functions, with each journey customizable for guests.

This announcement follows an exclusive agreement AWC signed with Nobu Hospitality in July 2022 to open the first Nobu restaurant in Thailand by 2023 on the top floor of The Empire, AWC's lifestyle mixed-use office complex located in the bustling central business district of Bangkok.