Atlas Pearls and Perfumes Ltd. announced the appointment of Mr. Nelson Rocher as Alternate Director to company Chairman and CEO Mr. Stephen Birkbeck. Prior to joining the company, Mr. Rocher worked in Yves Rocher, an internationally recognized cosmetic and perfume group and a market leader in France. He worked in the Yves Rocher marketing department as a product development manager with his focus and passion being the products, branding and marketing areas.

During his time with Yves Rocher, Nelson finely honed and crafted his skills within the cosmetic industry. Mr. Rocher who is a top 20 twenty shareholder in the company is also acting as an adviser to the Chairman and CEO, Stephen Birkbeck and will be working closely with him and other key staff on a variety of special projects in the coming months.