Artificial intelligence is a type of computing that imitates human intelligence, learning from and adapting to our search queries. It is increasingly being used in ecommerce merchandising with solid results.

The fact is normal search doesn't take account of the fact that human searches are unpredictable and messy. Each consumer uses different words to look for the same things. They misspell words and they attribute different meanings and project different ideas on to similar products that they might search for. It's human nature. But a new breed of AI search is able to make sense of all this, raising the bar when it comes to ecommerce search.

On-site search is inherently very complex, not only does it have to account for continual evolving user behaviour, it also has to take account of an ever-expanding imperfect data set. This is what makes AI search stand out from normal search, which is not only a broken experience, but underperforming. Poor ecommerce search engines fail brands in their quest for better conversions and profitability.

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ATTRAQT Group plc published this content on 23 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 June 2021 14:34:00 UTC.