By Adria Calatayud

Audioboom Group PLC said Wednesday that it has partnered with Canada's Rogers Sports & Media to expand its advertising sales operation to Canada, and said it is launching a new slate of original content this fall.

The U.K.-based podcast company said the partnership with Rogers follows a similar strategic partnership with the Australian Radio Network and seeks to enable a more efficient monetization of its content. Canada is Audioboom's fourth biggest market for podcast consumption, the company said.

Shares in Audioboom at 0802 GMT were up 1.4% at 182.50 pence.

Write to Adria Calatayud at adria.calatayud@dowjones.com

Clarification

This article was clarified at 1:15 p.m. ET to show that Audioboom Group PLC has partnered with Canada's Rogers Sports & Media to expand its advertising sales operation to Canada. The original version referred to Rogers Sports & Media's parent company throughout the story and in the headline. The name of the partner company is Rogers Sports & Media, not Rogers Communications. Rogers Sports & Media is a subsidiary of Rogers Communications.

(END) Dow Jones Newswires

10-07-20 0421ET