Auri Inc. announced the launch of its W*RKS(TM) by AURI system. W*RKS(TM) by AURI is a proprietary system of patented and patent pending technologies, advanced materials and innovative designs, engineered to invisibly integrate into fashion and luxury footwear, across a broad spectrum of styles, structures and manufacturing needs. Current technologies include patent pending forefoot and encapsulated gel systems, patented active heel suspension systems, asymmetrical arch support systems, engineered Liqui-cell(R) medical grade technologies and Outlast(R) temperature regulating linings. Auri has entered into a license agreement with a well known US fashion brand under which Auri has been granted the right to design, manufacture and market a line of men's footwear for this fashion brand incorporating W*RKS(TM) by AURI technologies. These products are scheduled to debut later this month at numerous fashion and footwear trade shows, including MRket, Project & FN Platform in Las Vegas. Auri's business strategy includes maximizing profits, growing its brand equity and delivering superior customer satisfaction through strategic collaborations and co-branding opportunities. Auri is currently in advanced discussions with a number of industry-leading fashion brands and retailers to develop, design and collaborate on a number of lines of fashion footwear products in both the men's and women's segments.