Avast unveiled its new brand identity and expanded purpose to protect digital freedom for all online citizens. Avast is committed to furthering digital rights, especially in the critical area of privacy, with a new digital freedom strategy that includes policymaker engagement, philanthropy, and innovation. The new brand look and tone reflects Avast's wider purpose, a new and innovative approach to total digital protection with Avast One, and a call to action for people to reset their relationship with the internet for a better online experience.