Avatar Ventures Corp. has launched a new business-to-consumer advertising solution to capture smartphone user's attention as they search for products and services on the fly. MobileCall, a customized mobile marketing campaign based on the Google AdWords advertising service, is an ideal way to motivate potential customers to call, click and/or visit business.

With an Avatar professional and customized campaign tailored to a particular industry and geography, MobileCall can start a business's phones ringing with Google mobile search ads and Google's 'click to call' features. These ads capitalize on the unique characteristics of smartphones, and their ability to instantly connect by phone, or geo-locate for walk-in traffic. The MobileCall product also provides campaign feedback, including lead alerts, 24/7 call tracking and call recording.

It works in tandem with a custom mobile marketing advertising plan based on an individual business's goals, optimized for local search criteria and inviting customers to take action. This Avatar solution complements Avatar's fully developed mobile web site program that features professionally created and managed mobile web sites through its mobile site center.