CURE Pharmaceutical Holding Corp. announced the appointment of Gerald Bagg to its board of directors. This strategic addition adds depth in CPG and advertising and brings the number of board members to five.

A 45+ year veteran of the advertising industry, Gerald is best known for pioneering the BRAND RESPONSE advertising approach to campaigns. Gerald is the Chairman and a co-founder of Quigley-Simpson & Heppelwhite Inc. Prior to establishing Quigley-Simpson, Gerald had an extensive advertising and marketing career beginning in 1976. Gerald's distinguished career has included senior executive positions with major advertising agencies and retailers.