AXA 100 Reasons to love the future
2024 AXA Foresight Report
FOREWORD
Life may be full of risks, but the future shouldn't be one of them.
As we say at AXA, life may be full of risks, but the future shouldn't be one of them.
Everyone should have the right to be hopeful about the future. And we are acting concretely for it.
By identifying and anticipating new risks, we're focused on finding new solutions to make life safer, fairer and more inclusive for as many people as possible.
In a world of escalating risks, our societies and economies cannot afford to become paralyzed by uncertainty. We are all living through a deep transformation. Far better to embrace it than retreat into anxiety and doubt.
About the AXA FORESIGHT Team
Insurance is built on future potential events. Its success is based on understanding and anticipating them through the best possible vision of tomorrow. This is the role of the AXA Foresight team: providing a lens into possible futures by identifying emer-ging trends for the years ahead to better navigate uncertain times. Examining long-term transformations and their related challenges aims at identifying the ways in which our societies may be affected in the future and what role insurance might play in a fast-changing world.
Everyone should have the right to be hopeful about the future.
What we're experiencing today will profoundly reshape the future of protection. Yet, I feel confident that our industry has the necessary expertise and the right people to better un-derstand and tackle these risks. Of course, we don't have all the answers yet. But there are good reasons to be proactive and optimistic too.
That sense of optimism runs through all the "100 reasons to love the future" that you can read in this report. These stories show some of the extraordinary advances we can expect when different fields come together, be it science, technology, society, nature and art, powered by a collective confidence to build a more positive vision of the future. Women and young people will emerge as agents of change. Businesses also have a unique opportunity to make a difference in areas such as climate change, diversity, and mind health.
Knowledge sharing is the best antidote to the crisis of trust we are experiencing. These re-markable visions of tomorrow bring to life our sincere belief at AXA that by working together, by anticipating risks, by sharing knowledge, we can better protect people, and look at the future with confidence.
Ulrike Decoene
AXA Group Chief Communication,
Brand & Sustainability
What are your own reasons to love the future? I hope you will find inspiration in the following pages.
My reason to love the future is simple: I am lucky enough to work in a remarkable company, surrounded by great people, in an industry which can have an incredible impact for human progress and a more sustainable future.
In a time when society is undergoing profound transformations and facing crises on multiple fronts, the act of sharing and promoting innovative imaginaries for the future has never been more crucial. We firmly believe that maintaining a positive outlook on the future increases the likelihood of favorable outcomes.
Contents
Discover 100 reasons to love the future carefully curated by futurists, experts, business leaders, scientists, writers, artists, NGOs and corporate organizations. Together, let's explore how we can work collaboratively to imagine and build a brighter future, navigating challenges with collective expertise and shared vision.
Get ready to be captivated, inspired, and, most importantly, optimistic about what the future holds!
Youth perspectives on the future of
companies 8
Jasmine Manet, co-founder of Youth Forever: "Young people
are ready to own the future!" 10
Doughnut Economics: there's hope ON the Doughnut!
The Emerging Enterprise: 10 models to reinvent the organizations in 2050
Rose-May Lucotte, co-founder of ChangeNow "What we need today is new narratives that give hope"
Miho Janvier, physicist "Studying the Sun reconfirms
the special nature of Earth" 21
13
Charting new ways to restore our
precious ocean 22
14
Leaving a smaller footprint on your way
out by Changeist 28
When "100 Reasons To Love
18
The Future" meets GenAI 30
Interview with Artist Rocio
Berenguer 33
"Becoming Human"
by Lauren Ducrey - Poet,
Speaker & AI designer 34
The power of sound, Nathalie Birocheau, CEO of Ircam
Amplify 36
The Foresight
Playlist: 25 catchy reasons to listen &
love the future 38
Mia Enderby, Forward for Liverpool FC Women player "Why I love the future"
Sibylle Duhautois: "By imagining the
42
future, women help make it fairer for all." 44
Trust in the power of collective foresight
Cyber security a remedy, not a poison!
Autism without borders
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Young people today are more open about their mind health
Youth
In a world where climate, employment and social issues are oſten synonymous with uncertainty while being exposed to many challenges, we believe that the future generations are also the bearers of solutions for transforming the world.
*AXA's Mind Health report "Mind your health in the workplace" (2024) ** World Health Organization: Mental health of adolescents (2021)
In recent years, mind health conditions have become more common among children and young people, who seem disproportionately impacted compared to older generations. In England, for example, the number of those aged 6 to 16 with a probable mind health condition has grown from one in nine to one in six since 2017.
Only half of 18-24-year-olds say they don't currently have a mind health condition, according to 2024 AXA's Mind Health report "Mind your health in the workplace"*, which found that younger people are especially concerned about technology addiction, social media, body image and future uncertainty. In fact, without those four negative factors, more 18-24-year-olds would flourish than any other age group, with the exception of the over 64s.
Perhaps it's little surprise that many younger people feel anxious, stressed or alone, given the disruption to their education and social lives in recent years, at such an important time in their development.
However, it's also true that children today are more open to talking about mind health - and that bodes well for the future. Young people deserve credit for moving the conversation forward on mind health, and appear more comfortable discussing their feelings and personal struggles than previous generations. While stigma does remain, youn-ger people have successfully drawn society into a dialogue about mind health that is unprecedented. Hopefully, having young people who can speak today openly about their mental health could mean healthier adults tomorrow.
Knowing that early diagnosis** significantly impacts prognosis and quality of life, particularly within the first five years of the illness.
39%
of 18-24-year-olds
are experiencing severe or extremely severe forms of anxiety, stress or depression
The importance of
the 5 first years
Early diagnosis significantly impacts prognosis and quality of life.
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Louise-Apsara Lassailly
"My excitement for the future stems from anticipating the transformative impact Gen Z will have on organiza-tional structures and workforce dy-namics. My diverse interactions with global youth have revealed a shared energy to foster unity. As 30% of the global population - and projected to constitute 25% of the workforce by 2025 - Gen Z's impact is vital. We, as future consumers and employees, will shape business models, workforces, and organizational structures through a profound cultural transition echoing Gen Z's commitment to diversity, in-clusivity, and responsibility."
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Claire Jaouen
"Mission-driven companies are in-creasingly gaining prominence on the international stage. They reflect a ge-
nuine awareness of the need to inte-grate considerations of the common good and social utility into the purpo-ses of organizations. In February 2024, more than 8,000 companies in over 90 countries carry the B Corp label, cer-tifying their commitment to work for the benefit of all, across a wide range of issues. This involvement of organi-zations suggests a hopeful prospect of evolution, transforming them from agents of planetary destruction to po-tential allies in its regeneration."
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Thomas Pilaz
"I envision a future where lifelong lear-ning - this second school that extends the first throughout life - has taken on an increasingly prominent role in our lives. Tomorrow, work will no longer be defined by a fixed skill set but by a certain sensitivity for which one must continually train. School, university, and business will merge into a single learning entity. The student and the worker will become one; eternal lear-ners. The future of work will be cha-racterized by the development of new training technologies within all com-panies. Their promises of flexibility and personalized learning lead me to be-lieve in a world where both employer and employee jointly benefit from the impending learning revolution."
Emilie Nguon
5
"My reason to love the future is knowing that there are new organi-zational models matching my expec- tations regarding work! In my first internship, my colleagues had been with the company for 15 years. That's 15 years of sitting at the same desk, riding the same elevator, and heading to the same cafeteria. This pattern used to scare me, but as I've grown, I've come to understand the value of long-term commitment to a company: stability, opportunities for growth, and learning… How can I acquire these be- nefits while exploring various career paths?"
Franck Courchamp,
Ecologist and Research Director at the CNRS Institute AXA Chair in Invasion Biology at the University of Paris-Saclay
6. "It's the current generation, the 15 to 25-year-olds, which is probably, for the first time in humanity, the one that has access to all the knowledge. In our pockets, with our smartphones. The current generation is therefore very aware, informed, and engaged. It's a generation that takes action, that takes the lead in front of a political class and a society that has put them in a difficult situation and doesn't act. It's the new generation that teaches the past generation. And it fills me with hope."
Anne Boring, Assistant Professor of Economics at Erasmus University (Rotterdam) and Head of the Women in Business Chair at Sciences Po Paris, supported by AXA
7. "One of the main reasons why I'm optimistic about the fu-ture is that I see every day in my work at universities and higher education in general more and more students but also resear-chers really being involved and engaged in trying to make mea-ningful impact and to create change. I think that more and more people are really interested in making this world a better place."
10. Young people are better informed
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YOUTH
Jasmine Manet is an entrepre-neur who is committed to her gene-ration. She is the co-founder of Youth Forever, an NGO that works hand in hand with companies and public institutions to empower and enable members of Gen Z to lead the trans-formation into a better tomorrow. She gives 8 reasons to feel optimistic about the next wave.
Ours is a generation that has only known the digital information age. We have had access to technolo-gy and tools throughout our forma- tive years. We know how to find out stuff - and then use it to progress the subjects that are important to us. There are negative impacts of social networks in regard to mind health. But I would argue that the bene- fits of information-on-demand far outweigh the downsides.
8. Young people provide a looking glass, not stereotypes
Let's start with what Gen Z isn't. There's a lot of misconceptions around 20-somethings. People say we have commitment issues. We're risk averse. We've lost touch with rea-lity when it comes to money. We are lazy.
Rather than see young people as strange, I believe that youth acts as a looking glass for society. We show what's new and what's coming next. The changes we bring as Gen Z will happen to everybody else in time. Youth is a trendsetter, not a threat.
9. Young people are motivated by impact
Previous generations, including millennials and Gen Y, were characte-rised as needing a quest for meaning. Who am I? Why am I here? Gen Z are more fixated on leaving their mark.
We strive to be useful. I do therefore I am.
In my experience, young people want to work. We get involved in NGOs and professional organizations.
Oſten, this activity unfolds online, rather than in traditional institutions. Our collective energy bodes well for tackling the challenges of the future.
13. Young people are ready to take a stand
Environmental transformation is absolutely on the agenda of many young people, whose futures will be most impacted by global warming. Our generation is also passionate on subjects such as peace, education for all and politics.
14. Young people can inspire an intergenerational future
All these generational labels can prove a source of division rather than opportunity. If we could combine the energy of all ages, then we would generate a powerful force for good. We would be better equipped to navi-gate what comes next. Businesses, in particular, need to find ways to build dialogue and deconstruct generatio-nal biases.
11. Young people have a different relationship with time
The impatience of youth is a truism of every new generation. But for Gen Z, it carries more than the usual rest-lessness to get on in the world and prove our worth. We have grown up in a much more immediate environment. Everything happens faster. Agile com-panies can channel this eagerness by creating career tracks based on perfor-mance rather than traditional ladders based on time.
12. Young people are leading the way on diversity and inclusion
Our generation has been exposed to a lot more difference in school and throughout our upbringing than any other. I believe that habitual diversity and inclusion will lead to more cohesive communities and bu-sinesses in the future. Young people naturally question the status quo and reject privilege - and so I'm encou-raged that tomorrow's society will be more inclusive to all people.
15. Initiatives like Youth Forever are making a difference
Youth Forever aspires to promote the real potential of Gen Z through our advocacy and training. We're witnes-sing an increase of intergenerational teamwork among forward-looking companies. Younger voices are being amplified in boardrooms and business conventions. These are early days, but the conversation is widening. Watch this space. Gen Z is rising!
YOUNG LEADERS OF TOMORROW
By United Nations
Spotlight on 6 young change-makers who are leading efforts to combat the world's most pressing issues and whose leadership is catalyzing the achievement of the Sustainable Development Goals.
16. Varaidzo (Vee) Kativhu • @veekativhu
Education activist and founder of Empowered by Vee. Vee em-powers underrepresented students through social media and has received recognition for her work, aiming to address the issue of 130 million girls out of school.
17. Jamal Hill • @swimuphill
Paralympic Medalist and Disability Rights Advocate, founder of Swim Up Hill Foundation. He uses his platform to provide swimmi-ng education and inspiration to millions, including young people with disabilities.
18. Richa Gupta • @richashivangigupta
Education innovator and social entrepreneur, co-founder of Labhya Foundation. Richa leads a nonprofit that provides essential skills to over 2.4 million underprivileged children in India.
19. Luísa Franco Machado • @Luhfm
Digital rights activist and data justice researcher from Brazil. She leverage social media to gather a global community of over 60,000 youth and facilitate discussions on tech policy, queer rights, and feminism.
20. Okan Dursun • @okandrsn
Education and social entrepreneur, co-founder of Twin Science & Robotics. Okan is the CEO of Carbon Gate, a climate tech venture focusing on carbon emissions reduction.
21. Eddy Frank Vásquez-Sánchez • @ecodeeddy
Climate activist and founder of Juventud Sostenible. Eddy leads marine litter prevention projects and coordinates adaptation efforts for the Alliance of Small Island States in the UNFCCC, priori-tizing diverse youth participation for SDG achievement.
Corporate impact
Through responsible practices, companies can be part of the regenerative dynamics and contribute positively to communities and ecosystems, fostering sustainability and long-term prosperity.
Doughnut Economics - a solution to the core economic, environmental and social challenges of the 21st Century - was devised by Kate Raworth at Oxfam during the 2010s.
From ideas to actions!
ECOLOGI
a social floor, to ensure thatnobody is leſt behind in essential needs such as food, water, energy, education, social equity etc;
CS
OC
I
A
and an ecological ceiling, to ensure that our species does not overshoot the boundaries that protect Earth's life-supporting systems, such as cli- mate change, pollution, biodiversity loss etc.
The Dougnut Economics Action Lab is making many ideas, tools and resources freely available for change-makers to use to put the ideas of Doughnut Economics into practice. Check out their principles & guidelines onhttps://doughnuteconomics.org
OR
Insuring the circular economy to support the Doughnut. Learn more in this whitepaper!
Between these two sets of boundaries lies the sweet cake where humanity can find a happy medium that suits both our needs and those of the planet. To exist within the doughnut, we need to move away from last century's economic thinking with its obsession with GDP. Doughnut Economics provides a way of thinking to bring about the regenerative and distributive dynamics that this century calls for.
AXA collaborated with Swiss Re, Ikano, Ingka Groups, and BCG to delve into the complexities and possibilities of the expanding recycling sector. Highlighting the pivotal role of recycling in the circular economy, the paper underscores existing limitations in insurability while advocating for enhanced risk management and collaborative efforts.
Swiss Re Institute - What goes around comes around: Insuring the circular economy (2023)
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23>32. The enterprise has entered a period of reinvention
In response to the pressing challenges of climate change, crises, and technological upheavals, The Emerging En-terprise project embarked on a groundbreaking journey to envision the future of corporations and their operations. Collaborating with over 40 businesses, a trade union, researchers, and other stakeholders, the project employed a unique blend of foresight and imagination. Through workshops and the creative input of science fiction writers, participants crafted 12 scenarios depicting companies in 2050. These narratives serve as catalysts for reflection, offering insights into the evolving nature of enterprises and their potential roles amidst change.
DISCOVER 10 MODELS (OR REASONS) TO EMBRACE THE FUTURE.
I The Marketrix
A Marketrix is dedicated to extending the definition of what is considered a commodity. It firmly believes that price is the best pos-sible indicator of the value a society places on things.
II The Private Public Service
A Private Public Service is the com-mercial provision of an "essential" service which was previously pro-vided by a public institution. These companies have emerged either as a result of the withdrawal of public bodies, an explicit demand for "disruption".
III The Enterpocene
While they do not set out to change the world, they strive to avoid its degradation with a 'cause no harm' mentality. Their day-to-day objective is to reconcile business goals with social and ecological imperatives.
IV The Corp B
Named after the B Corp enterprises that flourished in the early decades of the 20th Century, Corp B com-panies are built around a specific purpose that's considered to be of public interest. The best measure of success for a Corp B is to have fulfilled its purpose, to the point that its existence is no longer necessary.
V The Reactivator
In 2050, the operations and supply chains of many companies are re-gularly disrupted by lack of energy or water, heatwaves, pandemics, and geopolitical or financial crises. A Reactivator is a company that has transformed these dysfunctions into its business model.
VI The ZombInc
A ZombInc is a company whose activity clearly no longer corres-ponds to the needs and constraints of the times, but which neverthe-less continues to operate - both out of self-interest and because many other ZombIncs have a vested interest in each others' survival.
VII The Commons Manager
In 2050, the increasing scarcity of essential resources such as water, energy, and land for agriculture is prompting a growing number of communities to manage them as "Commons." The CommonsManager manages them on behalf of their communities.
VIII The Societor
In 2050, the traditional mechanisms of society have broken down. Societors enable human groups to form societies on their own terms: defining criteria and signs of belonging, adopting shared rules, creating their own history, culture, and institutions, and even develo-ping their own economy.
IX The Guild
Similar to the mediaeval merchant companies, the Guilds of 2050 pro-vide professionals with in-demand skills (IT specialists, marketers, construction craftsmen, mainte-nance specialists, crisis managers etc) with a stable or even lifelong job.
X The Automated Autonomous Organization (AA0)
An AA0 is a company that relies on digital technologies, in particular artificial intelligence, cryptography, and blockchain, to automate virtually all tasks. Its end goal is to have zero human employee.
Discover more on the Emerging Enterprise onwww.plurality-university.org
33. Daniel Kaplan's reason to love the future. Co-founder of the Plurality University
"At first glance, it's hard to love a future where climate change is likely to make life harder for most of us. However, times of crisis are also times of reinven-tion. I'm inspired by the will, the energy and the inventiveness of young people and artists in imagining, and sometimes experimenting, alternative and better worlds. Through them,
I can love a more open, diverse future - a future that is not given, but constantly built and rebuilt."
VIII
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The Cost of Mind Ill-Health:
The direct link between people's mind health and their producti-vity at work is well established. In fact, an estimated 12 billion wor-king days at a cost of US$ 1 tril-lion are lost every year globally to depression and anxiety alone, according to the World Health Or-ganization*. Up to 4% of GDP is forfeited due to mind ill-health.
*World Health Organization - WHO guidelines on mental health at work (2022)
The Reality Check:
34.Companies areboostingthe mindhealth oftheir employees
AXA's most recent Mind Health Study** found that three quarters of employees around the world experience at least one work-re-lated psychological issue, such as excessive tiredness, loss of energy, trouble sleeping, feelings of wor-thlessness and eating disorders. Nearly a quarter of employees (23%) have taken sick leave over the last 12 months, citing their mind health as the cause. This figure rises to more than a third (38%) among young workers. 2 out of every 10 employees said they experienced a burnout in the past 12 months and a quarter have needed emergency time off to recuperate during their careers.
**2024 AXA's Mind Health report «Mind your health in the workplace»
The Optimistic Horizon:
Yet, there are plenty of reasons to be optimistic, as more and more companies are recognizing the tan-gible benefits of protecting the mind health of their employees, both from an individual and business perspec-tive.
Employers are signing up to frameworks and reporting systems that provide guidance and practi-cal tools for supporting employees. Organizations are adapting their culture to encourage open conver-sations around mind health, backed by awareness-raising sessions and training to reduce stigma and bust common myths.
Skills development is especially re-levant for managers, who are often the first to recognize the early signs of anxiety and depression among team members. With the right trai-ning, they can then take measures to reduce stress and signpost people to expert support. Changing work programs and promoting a work-life balance with flexible hours can all help to boost the mind health of employees.
By helping their people to flourish, companies improve performance and also retention, as mind health support is increasingly valued by employees as a reason to stay. Pro-gressive companies are taking steps to break down stigma and barriers to healthcare, helping their employees to regain control over the future.
35. Demand is growing for new skills to create a sustainable future
Creating a world that meets the needs of both humanity and the planet will require a green transition in step with digital transformation, according to the European Commission. Strong education and training systems that provide the appropriate technical and soſt skills will be crucial for the viability of these transitions.
For instance, reducing the STEM gender gap, essential for both green and digital technologies, might potentially lead to an improvement of EU GDP by up to EUR 820 billion in 2050.
From this observation, The Butterfly Project was born, in collaboration with La Jolie Prod, Lumia, and AXA Climate, offering a digital training program for pioneering companies looking to embark on the regenerative journey.
The Butterfly Project aims to assist companies in transitioning to regenerative practices, wherein they operate as living systems within planetary limits. Participants are encouraged to reconnect intimately with all living beings, human and beyond, as they navigate the path to regeneration.
36. "What we need today is new narratives that give hope"
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Rose-May Lucotte is the co-founder of ChangeNOW, a key player and facilitator of the environmental and social transition, which for the past 3 years has been organizing the biggest summit for planet solutions. Last October, she guested in Ircam Centre Pompidou to our "100+ reasons to love the future" event dedicated to women. She made us aware of the importance of the cooperation between private, public and citizen players, and the role of new narratives in accelerating the ecological and social transition.
I remember my first business school class. It was 18 years ago and I re-member clearly when the teacher as-ked "what is the primary mission of a company ?". Aſter letting his students think about it for a short time, he said in a tone like an offer you can't refuse "the primary mission of a company is to maximize profit". And that was it.
I was 20 at the time and I just couldn't
imagine that the next 40 years of my
life would be devoted to such a cold
mission. So a new quest began for
me at the time. A quest for the mea-
ning I would give to my life as well
as to my career and the companies
I would join.
So I started working for eight years in
healthcare marketing before embar-
king in a new entrepreneurial journey serving companies for whom profit
is not an end in itself but a means
to accomplish a greater mission. We
call these companies "our heroes of
change" because their mission is to
act towards a more sustainable and
more humane world.
Rose-May Lucotte at the special women's edition of "100+ reasons to love the future" at Ircam Centre Pompidou
Networking to save the planet at the ChangeNOW summit
It was for me quite a logical step when I launched ChangeNow in 2017 in a mission to accelerate the deve-lopment of "our heroes of change". ChangeNOW is a summit that has become in few years the world's lar-gest event of solutions for the planet. Every year we gather 1,000 solutions that come from all over the world. We gather also around them 30,000 par-ticipants, including investors, media, talents, elected representatives, top Executives but also ministers, experts scientists, artists, activists, indige-nous people and the general public. I mean people who, in a way, don't usually cross path naturally. What's more exciting in the corporate world that seeing polarization be broken? That people who can be presented as opposites can be seen talking together ?
Speaking for myself I strongly believe that the role of cooperation is essen-tial in the transition. At ChangeNOW, we witnessed impactful encounters, like the presidents of COP15 and the Great Green Wall Initiative (a huge project to revegetate Africa from East to West) meeting for the first time.
Additionally, an ocean protection fund raised its initial million euros at our summit and grew into the world's largest fund. Many startups and innovators collaborated with major groups and expanded globally, rea-ching millions of households across 20-25 countries.
The need to invent inspiring new stories
So many solutions exist. Many innovations and entrepreneurs are here now. What they need is to be supported, to be discovered and their solutions to be adopted. Beside coo-peration there is also something else: today we strongly need enthusiasm. We must have the desire to see the transition happen, the desire to take part in this ecological transition. Wemust aspire to see the future in a positive way. What we need today is new narratives that give back hope. New narratives that can inspire.
Act, here and now, to defeat fatalism
My reason to love the future is to see every year thousands of individuals and companies committed to a better world.
Thousands of men and women who want to act and put all their intelli-gence at the service of what I think is the greatest challenge Humanity has ever faced. We actually all know that for every tenth of a degree of global warming we avoid, we save millions of lives and species. So don't befrighten: we can still act and we need to act!
I'll give you an example of something that happened at ChangeNOW. A Slovenian solution called Planet Care showcased microfiber plastic filters for washing machines. These filters combat the release of microplastics into water systems during washing cycles, a major source of ocean pollution. At the event, Planet Care met Brune Poirson, then Secretary of State for ecological and inclusive transition. This encounter led to a new law in France, mandating microplastic filters in all new washing machines by 2025, potentially saving 500 tons of microplastics annually.
This example demonstrates the power of concrete actions and colla-boration. Let's act together because action brings hope. As President Barack Obama once said, we are the first generation to feel the effects of climate change, but also the last one who can do something to change it now.
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AXA SA published this content on 27 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 March 2024 08:56:06 UTC.
