Ayr Wellness Inc. announced that consumer packaged goods (“CPG”) and retail industry veteran David Goubert has been appointed President, joining Ayr's leadership team to oversee the Company's operational and commercial functions, including production, supply chain, retail, wholesale and marketing. Mr. Goubert will report to Ayr's Founder and CEO, Jonathan Sandelman. Mr. Goubert joins Ayr from Neiman Marcus Group (“NMG”), one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation to become one of the strongest retailers in the country.

Most recently, he served as NMG's President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints. Prior to that role, he led NMG's digital and in-store retail operations as Chief Retail Officer, driving many of NMG's enhancements to the customer experience, creating personalized and memorable experiences for customers at each of the company's 36 locations, as well as online, including style advisor matching, virtual appointments, in-store pick-up, and virtual fashion events. Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world's leading luxury consumer-products company.

Most recently, he served as Senior Vice President of LVMH's Starboard Cruise Services subsidiary, spearheading partner relations and overseeing hundreds of retail outlets on Starboard cruise ships. He previously spent 15 years at the company's Louis Vuitton brand, where he successively led the company's demand planning, U.S. manufacturing, worldwide supply chain, and all retail operations in the Southern United States, the Caribbean and Latin America. Mr. Goubert will join Ayr on November 1, 2022 and will be based out of the Company's Miami headquarters.

Co-Chief Operating Officer Jason Griffith, who has helped integrate Ayr's operating footprint over the last several years, will transition out of the Company. Mr. Griffith has agreed to remain with the Company through a transitionary period to ensure continuity. Co-Chief Operating Officer Jennifer Drake will serve as Ayr's sole Chief Operating Officer.