Bahrain Car Parks Company (Amakin) B.S.C, revealed its new brand Amakin, in accordance with the company's new strategic direction, paving the way for next generation mobility. Amakin will shape the new parking industry in the region and unlock new opportunities through the use of leading-edge technologies. The new brand builds upon Bahrain Car Parks' 40 year old pioneering legacy, and mission to create a seamless parking ecosystem, in line with its 5-year ambitious strategy, which was approved in 2020 to drive economic growth. Amakin will redefine the mobility journey for residents and visitors, by creating new in-demand experiences in parking spaces across the Kingdom. This signifies the company's bold move to push the borders of the industry in line with its vision to be the preferred mobility integrator in the region. Amakin provides seamless parking experiences embedded with smart parking solutions such as mobile payments, which is a key component of its digital transformation strategy. The 5-year new strategic plan involves the development of a holistic seamless mobility plan that includes new innovative mobility hubs integrated with a diverse suite of mobility services and smart amenities, one-stop-shops, increased efficient spaces for parking with contactless payment systems, workstations, entertainment spots and much more.