BAIDU, INC. 
By BEIJING, July 24, 2013 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2013[1].
(Logo: http://photos.prnewswire.com/prnh/20081103/BAIDULOGO)
Second Quarter 2013 Highlights
-- Total revenues in the second quarter of 2013 were RMB7.561 billion
($1.232 billion), a 38.6% increase from the corresponding period in
2012.
-- Operating profit in the second quarter of 2013 was RMB2.904 billion
($473.1 million), a 3.2% increase from the corresponding period in 2012.
-- Net income attributable to Baidu in the second quarter of 2013 was
RMB2.644 billion ($430.8 million), a 4.5% decrease from the
corresponding period in 2012. Diluted earnings attributable to Baidu per
ADS for the second quarter of 2013 were RMB7.52 ($1.22); diluted
earnings attributable to Baidu per ADS excluding share-based
compensation expenses (non-GAAP) for the second quarter of 2013 were
RMB7.75 ($1.26).
"We made solid progress in the second quarter, adding a record 58,000 online active customers," said Robin Li, chairman and chief executive officer of Baidu. "The adoption of our mobile platform gained momentum and mobile monetization improved. Mobile revenues for the first time accounted for over 10% of our total revenues this quarter."
Mr. Li continued, "Our recent investments have further strengthened Baidu's position in key strategic areas such as search, LBS, app distribution and online video. Our market-leading technology, innovative new products and unrivaled customer value proposition will keep us at the heart of the Internet in China."
"We are encouraged to see clear progress in key investment areas," commented Jennifer Li, Baidu's chief financial officer. "We will continue to invest aggressively and remain committed to building long-term value for our shareholders."
Second Quarter 2013 Results
Baidu reported total revenues of RMB7.561 billion ($1.232 billion) for the second quarter of 2013, representing a 38.6% increase from the corresponding period in 2012.
Online marketing revenues for the second quarter of 2013 were RMB7.539 billion ($1.228 billion), representing a 38.3% increase from the corresponding period in 2012. Baidu had about 468,000 active online marketing customers in the second quarter of 2013, representing a 33.0% increase from the corresponding period in 2012 and a 14.1% increase from the first quarter of 2013.
Revenue per online marketing customer for the second quarter was approximately RMB16,100 ($2,623), a 3.9% increase from the corresponding period in 2012 and an 11.0% increase compared to the first quarter of 2013.
Traffic acquisition cost (TAC) as a component of cost of revenues was RMB880.0 million ($143.4 million), representing 11.6% of total revenues, as compared to 8.3% in the corresponding period in 2012 and 10.2% in the first quarter of 2013. The increase mainly reflected increased contextual ads contributions and hao123 promotions through our network.
Bandwidth costs as a component of cost of revenues were RMB457.3 million ($74.5 million), representing 6.0% of total revenues, compared to 4.4% in the corresponding period in 2012. Depreciation costs as a component of cost of revenues were RMB357.0 million ($58.2 million), representing 4.7% of total revenues, compared to 4.5% in the corresponding period in 2012. The increase was mainly due to an increase in network infrastructure capacity.
Content costs as a component of cost of revenues were RMB150.7 million ($24.5 million), representing 2.0% of total revenues, compared to 0.6% in the corresponding period in 2012, and 1.6% in the previous quarter. The year-over-year increase was mainly due to the inclusion of iQiyi's content costs.
Selling, general and administrative expenses were RMB1.078 billion ($175.7 million), representing an increase of 83.5% from the corresponding period in 2012, primarily due to expenses related to the promotion of our products.
Research and development expenses were RMB941.8 million ($153.4 million), a 72.6% increase from the corresponding period in 2012?primarily due to an increase in the number of research and development personnel.
Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB83.3 million ($13.6 million) in the second quarter of 2013, compared to RMB53.9 million in the corresponding period in 2012 and RMB110.9 million in the first quarter of 2013.
Operating profit was RMB2.904 billion ($473.1 million), representing a 3.2% increase from the corresponding period in 2012. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB2.987 billion ($486.7 million), a 4.1% increase from the corresponding period in 2012.
Income tax expense was RMB513.2 million ($83.6 million), compared to income tax expense of RMB235.4 million in the corresponding period in 2012. The effective tax rate for the second quarter of 2013 was 16.3%, as compared to 7.9% for the corresponding period in 2012 and 16.2% in the first quarter of 2013.
Net income attributable to Baidu was RMB2.644 billion ($430.8 million), representing a 4.5% decrease from the corresponding period in 2012. Basic and diluted earnings per ADS for the second quarter of 2013 amounted to RMB7.52 ($1.23) and RMB7.52 ($1.22), respectively.
Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) was RMB2.727 billion ($444.4 million), a 3.4% decrease from the corresponding period in 2012. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) for the second quarter of 2013 amounted to RMB7.76 ($1.26) and RMB7.75 ($1.26), respectively.
As of June 30, 2013, the Company had cash, cash equivalents and short-term investments of RMB34.069 billion ($5.551 billion). Net operating cash inflow for the second quarter of 2013 was RMB3.205 billion ($522.2 million). Capital expenditures for the second quarter of 2013 were RMB547.8million ($89.3 million).
Adjusted EBITDA (non-GAAP), defined as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB3.477 billion ($566.5 million) for the second quarter of 2013, representing an 8.4% increase from the corresponding period in 2012.
Outlook for Third Quarter 2013
Baidu currently expects to generate total revenues in an amount ranging from RMB8.730 billion ($1.422 billion) to RMB8.960 billion ($1.460 billion) for the third quarter of 2013, representing a 39.7% to 43.3% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.
Conference Call Information
Baidu's management will hold an earnings conference call at 8:00 PM on July 24, 2013, U.S. Eastern Time (8:00 AM on July 25, 2013, Beijing/Hong Kong Time).
Dial-in details for the earnings conference call are as follows:
International: +65-6723-9381
U.S.: +1-845-675-0437
UK: +44-203-059-8139
Hong Kong: +852-2475-0994
Passcode for all regions: 16916370
A replay of the conference call may be accessed by phone at the following number until July 31, 2013:
International: +61-2-8199-0299
Passcode: 16916370
Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the third quarter 2013 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.
About Non-GAAP Financial Measures
To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.
Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating performance or financial condition from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures.
For investor and media inquiries, please contact:
China
Victor Tseng
Baidu, Inc.
Tel: +86-10-5992-7244
ir@baidu.com
Nick Beswick
Brunswick Group LLC
Tel: +86-10-5960-8600
baidu@brunswickgroup.com
U.S.
Cindy Zheng
Brunswick Group LLC
Tel: +1-212-333-3810
baidu@brunswickgroup.com
[1] This announcement contains
translations of certain RMB
amounts into U.S. dollars at
specified rates solely for the
convenience of the reader. Unless
otherwise noted, all translations
from RMB to U.S. dollars are made
at a rate of RMB6.1374 to US$1.00,
the effective noon buying rate as
of June 28, 2013, in The City of
New York for cable transfers of
RMB as certified for customs
purposes by the Federal Reserve
Bank of New York.
Baidu, Inc.
Condensed Consolidated Balance Sheets
June 30 December 31
(In RMB thousands except for
number of shares and per
share data) 2013 2012
---------------------------- ---- ----
Unaudited Audited
ASSETS
Current assets:
Cash and cash equivalents 9,028,999 11,880,632
Restricted cash 330,754 395,029
Short-term investments 25,040,393 20,604,223
Accounts receivable, net 1,786,638 1,253,483
Deferred tax assets, net 243,482 160,315
Other assets, current 996,244 380,407
Total current assets 37,426,510 34,674,089
---------- ----------
Non-current assets:
Fixed assets, net 4,231,365 3,887,877
Intangible assets, net 2,315,459 1,587,665
Goodwill 5,983,192 3,877,564
Long-term investments, net 1,603,532 803,499
Deferred tax assets, net 48,575 53,303
Other assets, non-current 791,826 784,893
------- -------
Total non-current assets 14,973,949 10,994,801
---------- ----------
Total assets 52,400,459 45,668,890
========== ==========
LIABILITIES AND EQUITY
Current liabilities:
Short-term loans 47,200 0
Accounts payable and accrued
liabilities 4,675,516 3,806,836
Customer advances and
deposits 1,990,234 2,067,586
Deferred revenue 110,734 94,121
Deferred income 72,287 64,506
Long-term loans, current
portion 2,147,544 2,170,978
Capital lease obligation 33,578 32,502
Total current liabilities 9,077,093 8,236,529
--------- ---------
Non-current liabilities:
Deferred income 340,800 190,000
Long-term loans 348,359 356,589
Notes payable 9,196,593 9,336,686
Deferred tax liabilities 885,525 289,482
Capital lease obligation 27,418 44,479
Total non-current
liabilities 10,798,695 10,217,236
---------- ----------
Total liabilities 19,875,788 18,453,765
---------- ----------
Redeemable noncontrolling
interests 924,408 1,033,283
Equity
Class A Ordinary Shares, par
value US$0.00005 per share, 12 12
825,000,000 shares
authorized, and 27,202,710
shares and
27,224,449 shares issued and
outstanding as at December
31,
2012 and June 30, 2013
Class B Ordinary Shares, par
value US$0.00005 per share, 3 3
35,400,000 shares authorized,
and 7,763,000 shares and
7,753,000 shares issued and
outstanding as at December
31,
2012 and June 30, 2013
Additional paid-in capital 2,284,601 2,095,273
Retained earnings 28,726,137 24,038,219
Accumulated other
comprehensive loss 233,824 (78,278)
------- -------
Total Baidu, Inc.
shareholders' equity 31,244,577 26,055,229
Noncontrolling interests 355,686 126,613
Total equity 31,600,263 26,181,842
---------- ----------
Total liabilities, redeemable
noncontrolling interests,
and equity 52,400,459 45,668,890
========== ==========
Baidu, Inc.
Condensed Consolidated Statements of Income
Three Months Ended
------------------
June 30, June 30, March 31,
(In RMB thousands except
for share, per share (or
ADS) information) 2013 2012 2013
------------------------- ---- ---- ----
Unaudited Unaudited Unaudited
Revenues:
Online marketing services 7,539,133 5,451,555 5,952,898
Other services 21,682 4,677 15,640
Total revenues 7,560,815 5,456,232 5,968,538
--------- --------- ---------
Operating costs and
expenses:
Cost of revenues (note 1,
2) (2,637,118) (1,508,168) (2,099,264)
Selling, general and
administrative (note 2) (1,078,066) (587,626) (848,102)
Research and development
(note 2) (941,766) (545,549) (810,682)
Total operating costs and
expenses (4,656,950) (2,641,343) (3,758,048)
---------- ---------- ----------
Operating profit 2,903,865 2,814,889 2,210,490
--------- --------- ---------
Other income:
Interest income 317,811 203,327 273,987
Interest expense (91,249) (25,527) (89,246)
Foreign exchange gain
(loss), net (6,382) 864 (461)
Loss from equity method
investments 84 (57,331) (5,453)
Other income (loss), net 27,341 47,581 6,468
Total other income 247,605 168,914 185,295
------- ------- -------
Income before income taxes 3,151,470 2,983,803 2,395,785
--------- --------- ---------
Income taxes (513,170) (235,355) (388,861)
Net income 2,638,300 2,748,448 2,006,924
========= ========= =========
Less: net loss attributable
to noncontrolling
interests (5,589) (21,422) (35,908)
Net income attributable to
Baidu, Inc. 2,643,889 2,769,870 2,042,832
========= ========= =========
Earnings per share for
Class A and Class B
ordinary shares:
Net income attributable to
Baidu, Inc.-Basic 75.19 78.70 58.86
Net income attributable to
Baidu, Inc.-Diluted 75.15 78.59 58.82
Earnings per ADS (1 Class A
ordinary share equals 10
ADSs ):
Net income attributable to
Baidu, Inc.-Basic 7.52 7.87 5.89
Net income attributable to
Baidu, Inc.-Diluted 7.52 7.86 5.88
Weighted average number of
Class A and Class B
ordinary shares
outstanding:
Basic 34,975,728 34,931,905 34,968,420
Diluted 34,994,400 34,982,601 34,989,911
(1) Cost of revenues are
detailed as follows:
Sales tax and surcharges (544,958) (392,544) (432,768)
Traffic acquisition costs (879,971) (453,687) (609,606)
Bandwidth costs (457,287) (242,592) (404,880)
Depreciation costs (356,979) (245,925) (333,101)
Operational costs (243,229) (137,765) (218,712)
Content costs (150,652) (33,162) (95,791)
Share-based compensation
expenses (4,042) (2,493) (4,406)
Total cost of revenues (2,637,118) (1,508,168) (2,099,264)
========== ========== ==========
(2) Includes share-based
compensation expenses as
follows:
Cost of revenues (4,042) (2,493) (4,406)
Selling, general and
administrative (22,135) (17,800) (29,540)
Research and development (57,107) (33,571) (77,002)
Total share-based
compensation expenses (83,284) (53,864) (110,948)
======= ======= ========
Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*)
(in RMB thousands, unaudited)
Three months ended June 30, 2012 Three months ended March 31, 2013 Three months ended June 30, 2013
-------------------------------- --------------------------------- --------------------------------
GAAP Adjustment Non-GAAP GAAP Adjustment Non-GAAP GAAP Adjustment Non-GAAP
Result Results Result Results Result Results
------ ------- ------ ------- ------ -------
Operating profit 2,814,889 53,864 2,868,753 2,210,490 110,948 2,321,438 2,903,865 83,284 2,987,149
Three months ended June 30, 2012 Three months ended March 31, 2013 Three months ended June 30, 2013
-------------------------------- --------------------------------- --------------------------------
GAAP Adjustment Non-GAAP GAAP Adjustment Non-GAAP GAAP Adjustment Non-GAAP
Result Results Result Results Result Results
------ ------- ------ ------- ------ -------
Net income attributable to Baidu, Inc. 2,769,870 53,864 2,823,734 2,042,832 110,948 2,153,780 2,643,889 83,284 2,727,173
(*) The adjustment is only for share-based compensation.
Reconciliation from net cash provided by operating activities to adjusted EBITDA(*)
(in RMB thousands, unaudited)
Three months ended As a % of Three months ended As a % of Three months ended As a % of
------------------ --------- ------------------ --------- ------------------ ---------
June 30, 2012 total revenues March 31, 2013 total revenues June 30, 2013 total revenues
------------- -------------- -------------- -------------- ------------- --------------
Net cash provided by operating activities 3,040,234 56% 2,185,543 37% 3,205,046 42%
Changes in assets and liabilities, net of effects of acquisitions 100,205 2% 391,950 6% 6,321 0%
Income taxes expenses 235,355 4% 388,861 7% 513,170 7%
Interest income and other, net (168,914) -3% (185,295) -3% (247,605) -3%
Adjusted EBITDA 3,206,880 59% 2,781,059 47% 3,476,932 46%
========= === ========= === ========= ===
(*) Definition of adjusted EBITDA: earnings before interest, taxes, depreciation, amortization, other non-operating income, and share-based compensation expenses.
SOURCE Baidu, Inc.
