BAIOO Family Interactive : Shiwuyu and Fang Suo Commune to Launch Crossover Event on June 1

Baioo's Shiwuyu and Fang Suo Commune to Launch

Crossover Event on June 1

Hong Kong, May 31, 2023 - BAIOO Family Interactive Limited ("BAIOO" or the "Company", HKEX stock code: 2100) is pleased to announce that its

mobile game Shiwuyu (「食物語」) will cooperate with Fang Suo Commune

to launch a one-month offline crossover event in five cities nationwide, starting June 1.

Fang Suo Commune is a cultural platform combining elements of a bookstore, lifestyle aesthetic, coffee shop, exhibition space, and costume and fashion brand. These themes perfectly echo Shiwuyu, a fantasy RPG mobile game based on traditional Chinese cuisine. The two brands' crossover event will create a unique cultural feast for fans of traditional Chinese culture.

During the crossover event, an immersive offline book fair will be held at Fang Suo Commune stores in Guangzhou, Chengdu, Qingdao, Xi'an and Sanya. Meanwhile, Shiwuyu characters based on popular local cuisines will promote a list of featured books about local dishes and Chinese culture. Players can use Shiwuyu's in-game AR camera to share photos from the participating stores to win gifts, book discounts and a special crossover game version. In addition, Shiwuyu will host a sharing session on game production in the Fang Suo Commune Guangzhou store, in which BAIOO game producers will tell the audience about the creative ideas behind Shiwuyu's unique Chinese culinary themes and lead a wide-ranging discussion about different regional cuisines, Chinese food culture in various historical periods and the world of game production.

Crossovers between traditional culture-themed mobile games like Shiwuyu and new cultural spaces such as Fang Suo Commune provide a high degree of cultural enrichment and have won acclaim from Chinese consumers. Shiwuyu has strong appeal among China's young generation of consumers focused on culture and aesthetics, sparking enthusiasm among fans from different regions across the country by its characters based on popular local cuisines of those regions. BAIOO will continue to expand the influence of this IP and enhance the cultural confidence of China's youth.

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About BAIOO

Founded in 2009, BAIOO Family Interactive Limited was listed on the Hong Kong Stock Exchange in April 2014 (HKEX Stock Code: 2100.HK). It is a leading internet content and service provider, and has been included as one of China's Top 100 Internet Companies for two consecutive years. The Company primarily focuses on three niche game genres, namely female-oriented games, pet collection and raising

games, and nijigen ("二次元") games. BAIOO has gained a leading position in the

niche game segments in China and is a prevailing gaming brand among generation Z.