Bank muscat SAOG : Excellent response for Bank Muscat’s digital skills training programme in collaboration with Google

Excellent response for Bank Muscat's digital skills training programme in collaboration with Google

MUSCAT, 4 August 2021

The 'Maharat Min Google' digital skills programme delivered by Bank Muscat in collaboration with Google continues to see an excellent response this year. Seven workshops have been completed till date for the bank's Najahi customers since the programme was first launched in 2020. The continuing collaboration with Google comes as a continuing effort by the bank to provide non-financial services to both customers and the public as part of its sustainability initiatives.

The digital marketing course is open to Najahi customers as well as SME owners and individuals interested in enhancing their digital marketing skills. So far, over 400 Bank Muscat Najahi customers, most of them entrepreneurs, have benefitted from the programme, which upgrades their digital skills in a fast-changing world. Topics covered include 'Digital Identity Building Tools', 'Digital Marketing Basics' and 'Steps to Building a Digital Marketing Plan'.

As the leading financial services provider in Oman, the bank is continuously innovating to provide a variety of non-financial services and programmes to our customers which leverage the power of digital resources in building a strong brand. Bank Muscat is greatly encouraged by the excellent response from Omani entrepreneurs who are looking for a wide variety of digital tools in building successful businesses. The bank will play a key role in handholding them in their entrepreneurial journey as part of its objective to support the development of micro and small businesses

​The continuation of 'Maharat Min Google' training adds further to other knowledge-sharing initiatives by the bank for the benefit of entrepreneurs in Oman. Bank Muscat's unique sustainability programmes have been redefining public-private partnership in making lasting contributions to society and the nation. More than being just a financial services provider, the bank has always pushed itself to be an enabler of sustainable development for the community and the nation. It has aligned its activities with Oman Vision 2040 to deliver long term benefits and is actively promoting financial inclusion, financial literacy, SME development, education, youth empowerment, and renewable energy. Bank Muscat is constantly innovating in response to changing circumstances and regularly launches new programmes to address emerging concerns. Entrepreneurs who would like to be a part of future workshops may check the bank's social media accounts for updates regarding the same.