Beiersdorf : on track with C.A.R.E.+ strategy

Hamburg, October 29, 2019 - Beiersdorf AG, Hamburg, continued on its growth path during the first nine months of the current financial year. Group sales climbed organically by 4.3%. At €5,725 million, nominal sales were up 6.0% on the previous year's figure of €5,402 million.

'In times of a challenging and very competitive market environment, it is more important than ever to adapt our business model to new economic and technological conditions. The results of the first nine months show that we have the answer to the new market dynamics with the realignment of our business strategy and a greater willingness to invest. We have tapped new growth markets and business areas and further expanded our global position as skin care expert. With the acquisition of Coppertone and the divestment of the SLEK hair care business, we have strengthened our portfolio. Although we still have a lot to do and some challenges ahead of us, the needle is moving in the right direction,' said Stefan De Loecker, CEO of Beiersdorf AG.