SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS



We have made statements in the Management's Discussion and Analysis of Financial
Condition and Results of Operations below and in other sections of this report
that are forward-looking statements. All statements other than statements of
historical fact included in this quarterly report are forward-looking
statements. You can identify forward-looking statements by the fact that they do
not relate strictly to historical or current facts. These statements may include
words such as "may," "might," "will," "should," "expects," "plans,"
"anticipates," "believes," "estimates," "predicts," "potential," or "continue,"
the negative of these terms and other comparable terminology. These
forward-looking statements, which are subject to risks, uncertainties, and
assumptions about us, may include projections of our future financial
performance, our anticipated growth strategies, anticipated trends in our
business, future and continued regulatory matters and compliance, and other
future events or circumstances. These statements are only predictions based on
our current expectations and projections about future events. There are
important factors that could cause our actual results, level of activity,
performance or achievements, and other future events or circumstances to differ
materially from the results, level of activity, performance or achievements,
events or circumstances expressed or implied by the forward-looking statements,
including those factors discussed in "Part I. - Item 1A. Risk Factors" in our
Annual Report on Form 10-K for the year ended December 31, 2019 and those
factors discussed in "Part II - Item 1A. Risk Factors" below.

We cannot guarantee future results, level of activity, performance,
achievements, events, or circumstances. We are under no duty to update any of
these forward-looking statements after the date of this report to conform our
prior statements to actual results or revised expectations.

Overview

Benefytt Technologies, Inc. ("BFYT") is a Delaware corporation that was
incorporated on October 26, 2012 under the name Health Insurance Innovations,
Inc. and that changed its name to Benefytt Technologies, Inc, on March 6, 2020.
In this quarterly report, unless the context suggests otherwise, references to
the "Company," "we," "us" and "our" refer to Benefytt Technologies, Inc.
(formerly known as Health Insurance Innovations, Inc.) and its consolidated
subsidiaries. The term "HPIH" refers to our majority owned subsidiary, Health
Plan Intermediaries Holdings, LLC, on a stand-alone basis. The terms
"HealthPocket" or "HP" refer to HealthPocket, Inc., which was acquired by HPIH
on July 14, 2014 (and is now wholly owned by Health Insurance Innovations
Holdings, LLC, or "HIIH," a wholly owned subsidiary of HPIH formed on December
17, 2018). The term "Benefytt Reinsurance" refers to Benefytt, LLC, a wholly
owned subsidiary of HIIH which was formed on May 1, 2019. The term
"TogetherHealth" collectively refers to the three subsidiaries TogetherHealth
PAP LLC, TogetherHealth Insurance LLC, and Rx Helpline LLC, which were acquired
by HPIH on June 5, 2019, and are all wholly owned subsidiaries of HPIH. The term
"TIB" refers to Total Insurance Brokers, LLC which was acquired on August 5,
2019 and is wholly owned by HPIH. The term "ASIA" refers to American Service
Insurance Agency LLC, a wholly owned subsidiary which was acquired by HPIH on
August 8, 2014. HP, HIIH, Benefytt Reinsurance, TogetherHealth, TIB, and ASIA
are consolidated subsidiaries of HPIH, which is a consolidated subsidiary of
BFYT.

We are a health insurance technology company that primarily engages in the
development and operation of private e-commerce health insurance marketplaces,
consumer engagement platforms, agency technology systems, and insurance policy
administration platforms.

By leveraging existing and emerging platforms and technologies, Benefytt offers
a range of Medicare-related insurance plans from many of the nation's leading
carriers as well as other types of health insurance and supplemental products
that meet the needs of consumers. Benefytt's direct-to-consumer site,
HealthInsurance.com, provides seniors and Medicare-eligible consumers the
ability to access powerful online comparison tools and educational resources
that enable efficient self-guided navigation of available Medicare health
insurance options.

COVID-19 Update



Although COVID-19 is currently not material to our results of operations, there
is uncertainty relating to the potential future impact on our business. The
extent to which COVID-19 impacts our operations, or our ability to obtain
financing should we require it, will depend on future developments which are
uncertain and cannot be predicted, including new information which may emerge
concerning the severity of COVID-19 and the actions taken by governments and
private businesses to contain COVID-19, among others. If the disruptions posed
by COVID-19 continue for an extended period of time, financial markets may not
be available to the Company for raising capital in order to fund future growth
or to refinance its existing credit

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facility currently due in May of 2022. Should the company not be able to obtain
financing when required, in the amounts necessary or under terms which are
economically feasible, we may be required to reduce planned future growth and/or
the scope of our operations.

Operating Segments



Operating segments are defined as components of an enterprise about which
separate financial information is available that is evaluated regularly by the
chief operating decision maker ("CODM"), or decision-making group, in deciding
how to allocate resources and in assessing performance. Our President and Chief
Executive Officer is our named CODM. As of December 31, 2019, the Company
determined that we have two reportable segments within our operating platform,
Medicare and IFP. The Company periodically reviews the structure of our
organization and CODM communications to assess the continued appropriateness of
our segment reporting. The CODM reviews our financial information in a manner
substantially similar to the accompanying consolidated financial statements with
emphasis on Medicare and IFP as two distinct operating segments. The Medicare
and IFP segments are described further below:
Medicare - The Medicare segment consists of consumer engagement activities which
generate leads that we both sell to third-parties and feed to our business
process outsourcing partners ("BPO") and captive distribution channels to
support the distribution of a range of Medicare-related health insurance plans,
including Medicare Advantage, Medicare Supplement, and Medicare Part D
prescription drug plans.

IFP - The IFP segment focuses on the sale and service of individual and family health insurance plans ("IFP") which encompasses short-term medical ("STM") insurance plans and health benefit insurance plans ("HBIP"). We also offer supplemental products which include a variety of additional insurance and non-insurance products that are frequently purchased as supplements to IFPs.



The adoption of the revenue recognition standard (ASC 606) highlighted the
seasonality of our revenues. We generally expect to recognize greater revenue in
the first quarter of each year as a result of the increase in submitted policies
during the open enrollment period established by the Patient Protection and
Affordable Care Act ("PPACA") and continued seasonal increases in revenue during
the fourth quarter due to the Medicare annual election period and PPACA open
enrollment period. However, with the de-emphasis of IFP, revenue for the three
and six months ended June 30, 2020 compared to 2019 decreased as expected.

Executive Overview of Second Quarter 2020 Results

Three Months Ended June 30, 2020 compared to the Three Months Ended June 30, 2019

Our key metrics and financial results for the second quarter of 2020 are as follows:

Medicare Distribution

•Revenue from our Medicare segment was $16.5 million for the three months ended June 30, 2020.

•The Medicare segment reported a loss of $2.6 million for the three months ended June 30, 2020.



Expected Duration Units

•Expected duration units submitted for Medicare were 736,100 for the three months ended June 30, 2020.



IFP Sales

•Second quarter revenue from our IFP segment was $35.7 million, a decrease of 38.9%.

•Second quarter income for the IFP segment was $8.9 million, a decrease of 35.8%.

Expected Duration Units

•Expected duration units of submitted IFPs were 525,100 and 988,000, respectively, for the three months ended June 30, 2020 and 2019, a decrease of 46.9%.




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Financial Results

•Revenue was $52.1 million, compared to revenue of $58.4 million in 2019, a decrease of 10.7%.

•Net loss was $7.6 million, compared to net income of $3.2 million in 2019, a decrease of 336%.

•Adjusted EBITDA was $1.9 million, compared to $13.8 million in 2019, a decrease of 86.2%.

•GAAP diluted loss per share was $0.60, compared to earnings per share of $0.20 in 2019, a decrease of 400%.

•Adjusted earnings per share was $0.05 compared to adjusted earnings per share of $0.71 in 2019, a decrease of 93.0%.



We continue to focus on our top initiatives: (i) expanding our entrance into the
Medicare space, (ii) improving the lifetime value of policies sold, (iii) new
carrier relationships, (iv) expanding compliant distribution, (v) improving the
member experience, and (vi) enhancing technology.

Key Business Metrics

We rely upon the following key business metrics to evaluate our business performance and facilitate long-term strategic planning:



Revenues. Our revenues primarily consist of commissions and fees earned for the
lifetime value of Medicare and IFP products issued to members, referral fees,
and fees for discount benefit plans paid by members as a direct result of our
enrollment services, brokerage services, member management, lead sales, or
referral sales. Revenues reported by the Company are net of risk premiums
remitted to insurance carriers and fees paid for discount benefit plans.

Commission rates that we receive for the sale of products are agreed to in
advance with the relevant contracted party and vary between contract and policy
type. Under our compensation arrangements, the commission rate schedule that is
in effect on the policy effective date governs the commissions over the life of
the policy. We continue to receive a commission payment as a member renews their
policy, or until a plan expires or is terminated.

Expected Duration Units. An expected duration unit represents the cumulative
number of months the Company expects to collect from each policy submitted
during the period. This metric is important because the vast majority of our
revenues are recognized up front at the time the policy is sold. This portion of
revenue represents the total amount of commissions we expect to collect over the
life of each policy sold. Our expected duration units are an important indicator
of our revenues. We have included expected duration units in this report because
it is a key measure used by our management to understand and evaluate our core
revenue performance and trends, to prepare our annual budget, and to develop
short- and long-term operational plans. In particular, the inclusion of expected
duration units can provide a useful measure for period-to-period comparisons of
our business. Expected duration units has limitations as an analytical tool, and
it should not be considered in isolation or as a substitute for analysis of our
results as reported under GAAP.


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The following table presents expected duration units by product type:


                                                                                        Expected Duration Units by Product Type
                                                         Three Months Ended June 30,                                                                                 Six Months Ended June 30,
                                            2020                     2019                  Change (%)                  2020                      2019                 Change (%)

Medicare(1)
Medicare Advantage                            684,000                       -                        -  %              1,469,000                         -                     -  %
Medicare Supplement                            15,200                       -                        -  %                 30,700                         -                     -  %
Medicare Part D                                11,300                       -                        -  %                 20,500                         -                     -  %
Supplementals                                  25,600                       -                        -  %                 53,400                         -                     -  %
Total Medicare                                736,100                       -                        -  %              1,573,600                         -                     -  %
IFP
STM <12 Months                                 12,200                  38,400                    (68.2) %                 34,269                    83,370                 (58.9) %
STM ? 12 Months                               159,600                 207,400                    (23.0) %                426,644                   505,697                 (15.6) %
Total STM                                     171,800                 245,800                    (30.1) %                460,913                   589,067                 (21.8) %
Health Benefit Plans                           81,200                 270,600                    (70.0) %                270,300                   607,200                 (55.5) %
Supplementals                                 272,100                 471,600                    (42.3) %                676,000                   570,500                  18.5  %
Total IFP                                     525,100                 988,000                    (46.9) %              1,407,213                 1,766,767                 (20.4) %
Total Expected Duration Units               1,261,200                 988,000                     27.7  %              2,980,813                 1,766,767                  68.7  %



(1)For the three and six months ended June 30, 2019, the Company did not have
material operations within the Medicare segment due to the timing of the
Company's entrance into Medicare associated with the acquisition of
TogetherHealth on June 5, 2019. Accordingly, the comparative period has been
excluded due to immateriality.

Submitted and Approved Applications. Our submitted applications are an important
input of our expected revenues when included in context with the corresponding
expected average duration of the submitted application. A member may be enrolled
in more than one policy or discount benefit plan simultaneously. Submitted
applications will differ from the amount of approved applications. Approved
applications represent the number of submitted applications that were approved
by the relevant insurance carrier for the identified product during the relevant
period. Medicare approved applications are calculated assuming a 92% conversion
of submitted applications. We have included submitted and approved applications
in this report because in conjunction with expected duration units, they are key
measures used by our management to understand and evaluate our core revenue
performance and trends, to prepare our annual budget and to develop short- and
long-term operational plans. In particular, the inclusion of submitted and
approved applications can provide as useful measures for period-to-period
comparisons of our business.


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The following table presents submitted applications by product type:

Submitted Applications by Product Type


                                                        Three Months Ended June 30,                                                                    

Six Months Ended June 30,


                                           2020                   2019                  Change (%)                 2020                    2019                Change (%)
Medicare(1)
Medicare Advantage                          17,700                       -                        -  %               37,900                       -                     -  %
Medicare Supplement                            400                       -                        -  %                  800                       -                     -  %
Medicare Part D                                300                       -                        -  %                  500                       -                     -  %
Supplementals                                  700                       -                        -  %                1,300                       -                     -  %
Total Medicare                              19,100                       -                        -  %               40,500                       -                     -  %
IFP
STM <12 Months                               3,000                   9,700                    (69.1) %                8,300                  20,800                 (60.1) %
STM ? 12 Months                             16,300                  20,000                    (18.5) %               39,400                  49,200                 (19.9) %
Total STM                                   19,300                  29,700                    (35.0) %               47,700                  70,000                 (31.9) %
Health Benefit Plans                         9,300                  30,800                    (69.8) %               27,100                  66,100                 (59.0) %
Supplementals                               31,900                  55,900                    (42.9) %               79,300                 123,600                 (35.8) %
Total IFP                                   60,500                 116,400                    (48.0) %              154,100                 259,700                 (40.7) %
Total Submitted Applications                79,600                 116,400                    (31.6) %              194,600                 259,700                 (25.1) %



(1)For the three and six months ended June 30, 2019, the Company did not have
material operations within the Medicare segment due to the timing of the
Company's entrance into Medicare associated with the acquisition of
TogetherHealth on June 5, 2019. Accordingly, the comparative period has been
excluded due to immateriality.

The following table presents approved applications by product type:

Approved Applications by Product Type


                                                        Three Months Ended June 30,                                                                    

Six Months Ended June 30,


                                           2020                   2019                  Change (%)                 2020                    2019                Change (%)
Medicare(1)
Medicare Advantage                          16,300                       -                        -  %               34,900                       -                     -  %
Medicare Supplement                            400                       -                        -  %                  700                       -                     -  %
Medicare Part D                                300                       -                        -  %                  500                       -                     -  %
Supplementals                                  600                       -                        -  %                1,200                       -                     -  %
Total Medicare                              17,600                       -                        -  %               37,300                       -                     -  %
IFP
STM <12 Months                               3,000                   9,700                    (69.1) %                8,300                  20,800                 (60.1) %
STM ? 12 Months                             16,300                  20,000                    (18.5) %               39,400                  49,200                 (19.9) %
Total STM                                   19,300                  29,700                    (35.0) %               47,700                  70,000                 (31.9) %
Health Benefit Plans                         9,300                  30,800                    (69.8) %               27,100                  66,100                 (59.0) %
Supplementals                               31,900                  55,900                    (42.9) %               79,300                 123,600                 (35.8) %
Total IFP                                   60,500                 116,400                    (48.0) %              154,100                 259,700                 (40.7) %
Total Approved Applications                 78,100                 116,400                    (32.9) %              191,400                 259,700                 (26.3) %



(1)For the three and six months ended June 30, 2019, the Company did not have
material operations within the Medicare segment due to the timing of the
Company's entrance into Medicare associated with the acquisition of
TogetherHealth on June 5, 2019. Accordingly, the comparative period has been
excluded due to immateriality.

Constrained Lifetime Value per Approved Application ("CLTV"). We have included
CLTV in this report because it is a key measure used by our management to
understand and evaluate our core revenue performance and trends, to prepare our
annual budget, and to develop short- and long-term operational plans. CLTV is
the constrained lifetime value of both the sales and marketing, and member
management performance obligations, expected to be recognized over the life of
the products, divided by the number of approved applications received during the
reporting period. Total CLTV excludes the fulfillment-only applications that
represent low margin products where the Company outsourced all sales and
marketing obligations and some of

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its member management services. We believe that excluding these fulfillment-only
applications from CLTV provides greater insight into our core operations. The
inclusion of CLTV can provide a useful measure for period-to-period comparisons
of our business. CLTV has limitations as an analytical tool, and it should not
be considered in isolation or as a substitute for analysis of our results as
reported under GAAP. Prior to the adoption of CLTV, the Company used Constrained
Lifetime Value per Submitted Application ("LVSA") as a key metric. While there
is little distinction between submitted and approved applications for IFP,
approved applications are a more useful metric for management with respect to
Medicare products and therefore now uses CLTV as a substitute for LVSA.

The following table presents the CLTV per approved application, by product type
($ in thousands):
                                              Three Months Ended June 30,                                                           Six Months Ended June 30,
                                    2020               2019               Change (%)              2020              2019             Change (%)
Medicare(1)                    $   1,143            $      -                        -  %       $ 1,102          $       -                     -  %
Short Term Medical<12 months         371                 267                     39.0  %           370                417                 (11.3) %
Short Term Medical ?12 months        732                 655                     11.8  %           796              1,070                 (25.6) %
Total STM                            676                 549                     23.1  %           724                887                 (18.4) %
Health Benefit Plans                 778                 614                     26.7  %           878                842                   4.3  %
Supplemental                         281                 329                    (14.6) %           310                334                  (7.2) %



(1)CLTV per approved application for Medicare is presented gross of customer
care and enrollment expenses ("CC&E"). Including CC&E, Medicare CLTV per
submitted application for the three and six months ended June 30, 2020 was $879
and $886, respectively.

The following table presents expense metrics per approved application, by product type ($ in thousands):


                                                                     Three 

Months Ended Six Months Ended

June 30, 2020            June 30, 2020

Medicare variable marketing cost per approved application(1) $

   680             $        676
Medicare variable CC&E cost per approved application(2)                       504                      399
Total Medicare cost per approved member(3)                           $      1,184             $      1,075



(1)Medicare variable marketing cost per approved application includes direct
costs incurred in member acquisition for all Medicare products from our direct
marketing partners and online advertising channels divided by Medicare approved
applications in each period.
(2)Medicare CC&E cost per approved application includes compensation and
benefits costs for personnel engaged in assistance to applicants during the
enrollment process divided by Medicare approved applications in each period.
CC&E costs include amounts netted against revenue for certain Medicare BPO
relationships.
(3)For the three and six months ended June 30, 2019, the Company did not have
material operations within the Medicare segment due to the timing of the
Company's entrance into Medicare associated with the acquisition of
TogetherHealth on June 5, 2019. Accordingly, the comparative period has been
excluded due to immateriality.

EBITDA. We define this metric as net income before interest, income taxes, and
depreciation and amortization. We have included EBITDA in this report because it
is a key measure used by our management and board of directors to understand and
evaluate our core operating performance and trends, to prepare and approve our
annual budget and to develop short- and long-term operational plans. In
particular, the exclusion of certain expenses in calculating EBITDA can provide
a useful measure for period-to-period comparisons of our business. However,
EBITDA does not represent, and should not be considered as, an alternative to
net income or cash flows from operations, each as determined in accordance with
GAAP. Other companies may calculate EBITDA differently than we do. EBITDA has
limitations as an analytical tool, and you should not consider it in isolation
or as a substitute for analysis of our results as reported under GAAP.

Adjusted EBITDA. To calculate adjusted EBITDA, we calculate EBITDA, which is
then further adjusted for items such as stock-based compensation and related
costs, and items that are not part of regular operating activities, including
tax receivable adjustments, fair value adjustments to contingent consideration,
indemnity and other legal costs, and severance, restructuring, and acquisition
costs. Adjusted EBITDA does not represent, and should not be considered as, an
alternative to net income or cash flows from operations, each as determined in
accordance with GAAP. We have presented adjusted EBITDA because we consider it
an important supplemental measure of our performance and believe that it is
frequently used by analysts, investors and other interested parties in the
evaluation of companies. Other companies may calculate adjusted EBITDA

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differently than we do. Adjusted EBITDA has limitations as an analytical tool,
and you should not consider it in isolation or as a substitute for analysis of
our results as reported under GAAP.

The following table presents a reconciliation of net income to EBITDA and adjusted EBITDA ($ in thousands):


                                                                                                            Six Months Ended June
                                                  Three Months Ended June 30,                                        30,
                                                    2020                  2019               2020                 2019
Net (loss) income                             $      (7,627)          $   3,230          $ (57,442)         $     5,412
Interest expense                                      1,830               1,349              3,924                1,694
Depreciation and amortization                         4,807               1,639              9,152                2,771
(Benefit) provision for income taxes                 (3,434)              2,290            (13,040)               5,087
EBITDA                                               (4,424)              8,508            (57,406)              14,964
Loss on impairment                                        -                   -             41,076                    -
Stock-based compensation and related costs            2,309               2,987              5,016                4,849
Fair value adjustment to contingent
consideration                                          (207)                  -              2,674                    -
Transaction costs                                        23               1,086                151                1,360
Tax receivable agreement liability adjustment           370                   -                370                    -
Indemnity and other legal costs                       3,588                 903             10,679                1,575
Severance, restructuring and other                      244                 338                275                  341
Adjusted EBITDA                               $       1,903           $  13,822          $   2,835          $    23,089



Adjusted Net Income. To calculate adjusted net income, we calculate net income
then add back amortization (but not depreciation), interest, tax expense, items
such as stock-based compensation and related costs, and other items that are not
part of regular operating activities, including, tax receivable adjustments,
fair value adjustments to contingent consideration, indemnity and other legal
costs, severance, restructuring, and acquisition costs. From adjusted pre-tax
net income, we apply a pro forma tax expense calculated at an assumed rate of
24%, which consists of the maximum federal corporate rate of 21%, with an
assumed 3% state tax rate. We have included adjusted net income in this report
because it is a key performance measure used by our management to understand and
evaluate our core operating performance and trends and because we believe it is
frequently used by analysts, investors, and other interested parties in their
evaluation of the Company. Other companies may calculate this measure
differently than we do. Adjusted net income has limitations as an analytical
tool, and you should not consider it in isolation or substitution for earnings
per share as reported under GAAP.

Adjusted Net Income per Share. Adjusted net income per share is computed by
dividing adjusted net income by the total number of weighted-average diluted
Class A and weighted-average Class B shares of our common stock for each period.
We have included adjusted net income per share in this report because it is a
key measure used by our management to understand and evaluate our core operating
performance and trends and because we believe it is frequently used by analysts,
investors, and other interested parties in the evaluation of companies. Other
companies may calculate this measure differently than we do. Adjusted net income
per share has limitations as an analytical tool, and you should not consider it
in isolation or as a substitute for earnings per share as reported under GAAP.


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The following table presents a reconciliation of net income to adjusted net
income and adjusted net income per share (in thousands, except per share data):
                                                                                                             Six Months Ended June
                                                   Three Months Ended June 30,                                        30,
                                                     2020                  2019               2020                 2019
Net (loss) income                             $       (7,627)          $   3,230          $ (57,442)         $     5,412
Interest expense                                       1,830               1,349              3,924                1,694
Amortization                                           3,740                 864              7,245                1,199
(Benefit) provision for income taxes                  (3,434)              2,290            (13,040)               5,087
Loss on impairment                                         -                   -             41,076                    -
Stock-based compensation and related costs             2,309               2,987              5,016                4,849
Fair value adjustment to contingent
consideration                                           (207)                  -              2,674                    -
Tax receivable agreement liability adjustment            370                   -                370                    -
Transaction costs                                         23               1,086                151                1,360
Indemnity and other legal costs                        3,588                 903             10,679                1,575
Severance, restructuring and other charges               244                 338                275                  341
Adjusted pre-tax income                                  836              13,047                928               21,517
Pro forma income taxes                                  (201)             (3,131)              (223)              (5,164)
Adjusted net income                           $          635           $   9,916          $     705          $    16,353
Total weighted average diluted share count            13,370              13,903             13,309               14,863
Adjusted net income per share                 $         0.05           $    0.71          $    0.05          $      1.10



Results of Operations

Comparison of Three and Six Months Ended June 30, 2020 and 2019

Revenues



Revenues for the three months ended June 30, 2020 were $52.1 million, a decrease
of $6.3 million, or 10.7%, compared to the same period in 2019. Revenues for the
six months ended June 30, 2020 were $123.7 million, a decrease of $22.0 million,
or 15.1%, compared to the same period in 2019.

The decrease in revenue compared to prior year was primarily due to the
increased focus on Medicare and the de-emphasis of IFP. The Company realized
slightly lower Medicare revenues due to a lower response rate to marketing and
advertising efforts, which the Company believes to be an indirect effect of
COVID-19.

Third-party Commissions



Our third-party commissions consist of fees and commissions paid to third-party
distributors for selling our products to members. Third-party commissions, as a
percentage of revenue, will vary based on the mix of sales between
AgileHealthInsurance.com and our third-party distributors.

Third-party commissions for the three months ended June 30, 2020 were $20.5
million, a decrease of $6.4 million, or 23.9%, compared to the three months
ended June 30, 2019. Third-party commissions for the six months ended June 30,
2020 were $53.3 million, a decrease of $34.3 million, or 39.2%, compared to the
six months ended June 30, 2019.

Third-party commissions represented 39.3% of revenues for the three months ended
June 30, 2020, as compared to 46.1% of revenues for the three months ended June
30, 2019. Third-party commissions represented 43.1% of revenues for the six
months ended June 30, 2020, as compared to 60.1% of revenues for the six months
ended June 30, 2019.

The decrease in third-party commissions was primarily due to the continued planned diversification of our revenue mix towards Medicare, which do not have an associated commissions expense.


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Selling, General and Administrative Expense



Our SG&A expenses primarily consist of personnel costs, which include salaries,
bonuses, commissions, stock-based compensation, payroll taxes and benefits. SG&A
expenses also include certain costs associated with obtaining new distributor
relationships. In addition, these expenses also include expenses for outside
professional services and technology expenses, including legal, audit and
financial services, and the maintenance of our administrative technology
platform and marketing costs for online advertising.

SG&A expense for the three months ended June 30, 2020 was $20.3 million. This
represents an increase of $1.7 million, or 9.3%, compared to the three months
ended June 30, 2019. SG&A expense for the six months ended June 30, 2020 was
$48.3 million. This represents an increase of $14.1 million, or 41.2%, compared
to the six months ended June 30, 2019. The increase in SG&A was primarily
attributable to increased legal fees, staffing, training and professional fees
associated with the continued expansion of the Medicare segment.

SG&A expense represented 39.0% of revenues for the three months ended June 30,
2020 and 31.8% of revenues for the three months ended June 30, 2019. SG&A
expense represented 39.0% of revenues for the six months ended June 30, 2020 and
23.5% of revenues for the six months ended June 30, 2019.

Marketing and Advertising Expense



Marketing and advertising expense for the three months ended June 30,
2020 was $14.3 million. This represents an increase of $11.5 million, or 412%.
Marketing and advertising expense for the six months ended June 30,
2020 was $32.7 million. This represents an increase of $26.9 million, or 459%.
The increase in marketing and advertising expenses was primarily attributable to
the Company's Medicare segment and the up-front expense of lead generation.

Marketing and advertising expense represented 27.4% of revenues for the three
months ended June 30, 2020 and 4.8% of revenues for the three months ended June
30, 2019. Marketing and advertising expense represented 26.5% for the six months
ended June 30, 2020 and 4.0% of revenues for the six months ended June 30, 2019.

Provision for Income Taxes



For the three months ended June 30, 2020 and 2019, we recorded a benefit for
income taxes of $3.4 million compared to a provision of $2.3 million, reflecting
effective tax benefit/rate of 31.0% and 41.5%, respectively. For the six months
ended June 30, 2020 and 2019, we recorded a benefit for income taxes of $13.0
million compared to a provision of $5.1 million, reflecting effective tax
benefit/rate of 18.5% and 48.5%, respectively.

See Note 11 of the accompanying condensed financial statements for further information on income taxes and the effective tax rates.

Noncontrolling Interest



We are the sole managing member of HPIH and have 100% of the voting rights and
control. As of June 30, 2020, we had an 92.9% economic interest in HPIH, whereas
Health Plan Intermediaries, LLC ("HPI") and Health Plan Intermediaries Sub, LLC
("HPIS"), two entities owned and controlled by our founder Michael Kosloske, had
the remaining 7.1% economic interest in HPIH. HPI and HPIS' interest in HPIH is
reflected as a noncontrolling interest in our accompanying condensed
consolidated financial statements. During the six months ended June 30, 2020,
Mr. Kosloske exchanged a total of 900,000 shares of Class B common stock and an
equal number of Series B membership interests. This transaction contributed to
the 6.3% decrease in HPI and HPIS' collective economic interest in HPIH since
December 31, 2019. See Note 10 of the Annual Report on Form 10-K for the year
ended December 31, 2019 for further information on the Exchange Agreement.

Net loss/income attributable to BFYT for the three and six months ended June 30,
2020 and 2019 included BFYT's share of its consolidated entities' net income and
loss.


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Liquidity and Capital Resources

General



As of June 30, 2020, we had $13.6 million of cash and cash equivalents. We
believe that in addition to cash generated from operations and our current cash
and cash equivalents, the Company will require the use of other sources of
liquidity within the next 12 months. This may include utilizing expected tax
refunds and additional modifications to our advanced commission program, among
other things. Under the Company's current Senior Credit Facility, there are
specific covenants that limit the total amount of indebtedness relative to the
Company's trailing twelve month Consolidated EBITDA, as defined within the
Credit Facility. The Company requested and the lender agreed to amend the
financial covenants of the Credit Facility to increase the Consolidated Total
Leverage Ratio, as defined within the Credit Facility, to 3.5:1 from 3.0:1
through September 30, 2020. The Company is in compliance with all debt
covenants. For further information on the Credit Facility see Note 9 of the
Company's Annual Report on Form 10-K for the year ended December 31, 2019.

Our Indebtedness



As of June 30, 2020, we had a $207.5 million outstanding balance from draws on
the Senior Credit Facility and there was no remaining balance available to be
drawn upon. As of December 31, 2019, we had $180.3 million outstanding from
draws on the revolving line of credit. The Company was in compliance with all
covenants for all periods. See Note 6 to the condensed consolidated financial
statements for additional details on our Senior Credit Facility.

Cash Flows



The following summary of cash flows for the periods indicated has been derived
from our condensed consolidated financial statements included elsewhere in this
report:
                                               Six Months Ended June 30,
                                               2020                    2019
           Cash (used in) provided by:
           Operating activities          $     (14,104)             $

(8,959)


           Investing activities                 (3,158)             

(48,458)


           Financing activities                 24,934                64,956


Cash Flows from Operating Activities



Cash flows from operating activities during the six months ended June 30, 2020
decreased compared to the six months ended June 30, 2019 primarily due to the
increased costs associated with marketing and advertising due to the expansion
into Medicare, and increased corporate spend, including legal and professional
fees, and payroll.

Cash Flows from Investing Activities



Our cash outflows from investing activities for the six months ended June 30,
2020 decreased compared to the six months ended June 30, 2019 as the prior year
reflects the cash outflows related to the acquisition of TogetherHealth.
Outflows related to purchases of property and equipment were $940,000 which
increased over the prior year largely due to costs associated with the
relocation of the Company's corporate office.

Cash Flows from Financing Activities



Cash provided by financing activities during the six months ended June 30, 2020
decreased compared to the six months ended June 30, 2019 primarily driven by the
prior year's net borrowings against the credit facility of $133.1 million
compared to the current year's net borrowing of $27.3 million. In the prior
year, cash provided by financing activities was decreased by $64.0 million due
to repurchases of the Company's Class A common stock.

Off-Balance Sheet Arrangements

Through June 30, 2020, we had not entered into any material off-balance sheet arrangements.




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Critical Accounting Policies and Estimates



Our financial statements are prepared in accordance with GAAP. The preparation
of these financial statements require management to make estimates, assumptions,
and judgments that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements, and the reported amounts of revenues and expenses during the
applicable periods. We base our estimates, assumptions, and judgments on
historical experience and on various other factors that we believe to be
reasonable under the circumstances. Different assumptions and judgments could
change the estimates used in the preparation of our financial statements, which,
in turn, could change the results from those reported. We evaluate our
estimates, assumptions, and judgments on an ongoing basis.

The critical accounting estimates, assumptions, and judgments that we believe
have the most significant impact on our financial statements are described in
Note 1 to the accompanying condensed consolidated financial statements, the
Notes to the Consolidated Financial Statements included in Part IV, Item 15 and
Part II, Item 7 of the Company's Annual Report on Form 10-K for the year ended
December 31, 2019 under the heading "Critical Accounting Policies and
Estimates." There have been no material changes to the Company's critical
accounting policies and estimates since the Company's Annual Report on Form 10-K
for the year ended December 31, 2019.

Recent Accounting Pronouncements



Note 1 to the condensed consolidated financial statements contains a discussion
of recently issued accounting pronouncements and their impact or potential
future impact on the Company's financial results, if determinable, under the
sub-heading "Recent Accounting Pronouncements."

Legal and Other Contingencies



The Company is subject to legal proceedings, claims, and liabilities that arise
in the ordinary course of business. Regardless of the outcome, litigation can
have an adverse impact on us because of defense and settlement costs, diversion
of management resources, and other factors. The Company accrues for losses
associated with legal claims when such losses are probable and reasonably
estimable. If the Company determines that a loss is probable and cannot estimate
a specific amount for that loss, but can estimate a range of loss, the best
estimate within the range is accrued. If no amount within the range is a better
estimate than any other, the minimum amount of the range is accrued. Estimates
are adjusted as additional information becomes available or circumstances
change. Legal defense costs associated with loss contingencies are expensed in
the period incurred. For a further detailed discussion surrounding legal and
other contingencies, see Note 14 "Commitments and Contingencies."

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