Bertelsmann : ‘Am I AI-ready?’ – Bertelsmann’s Digital Campaign Generates 240 Million Contacts

Press Release | Gütersloh, 12/13/2023

'Am I AI-ready?' - Bertelsmann's Digital Campaign Generates 240 Million Contacts

© Bertelsmann/Sebastian Pfütze

Light projection for the AI campaign at the Bertelsmann representative office in Berlin

• International media campaign's reach nearly tripled / More than 441 million contacts in total for Bertelsmann campaigns since 2019
• Worldwide interest in Bertelsmann Scholarships: 227,000 applicationsin five years, from 190 countries

Gütersloh, December 13, 2023 - Bertelsmann's "Am I AI-ready?" digital campaign has generated almost three times the reach of last year's program/campaign. With TV commercials, print ads, online advertising, social media posts and its own landing page, the international media, services and education company scored nearly 240 million contacts. This brings the total number of contacts that Bertelsmann has reached since the first of its five digital campaigns to date in 2019 to 441 million. At the same time, the number of applications for the Tech&Data scholarships advertised by Bertelsmann in the campaign increased to 227,000 from 190 countries.

Thomas Rabe, Chairman & CEO of Bertelsmann and once again the ambassador featured in the current campaign, commented: "Bertelsmann has struck a nerve with its global campaign on artificial intelligence. I am very pleased about the enormous response. AI will shape our future in both the professional and private spheres. With our scholarship program, we seek to make people fit for a digital future. This is the second time Bertelsmann is awarding a total of 50,000 scholarships over three years in the future-oriented field of 'Tech & Data'."

Karin Schlautmann, Executive Vice President Corporate Communications at Bertelsmann, adds: "Since 2019, the aim of Bertelsmann's digital campaigns has been to make people all over the world aware of new technologies and get them excited about them. With a total reach of more than 441 million worldwide, we have been very successful so far. I am pleased that our message is getting through and that it is part of why Bertelsmann is perceived as a driver of a digital future in which the focus is on the opportunities of new technologies in general, and of AI in particular."

The "Am I AI-ready?" image campaign was developed by Bertelsmann Corporate Communications in collaboration with its subsidiary Territory. Udacity's online courses focus on "AI Programming with Python," "Enterprise Security," and "Agile Software Development." Bertelsmann and Udacity are offering 500 graduates of the qualification courses an opportunity to deepen their skills in the subsequent certificate course, in which they will work on real projects and earn a Nanodegree, which is recognized throughout the industry.

About Bertelsmann
Bertelsmann is a media, services and education company with 85.000 employees, that operates in about 50 countries around the world. It includes the entertainment group RTL Group, the trade book publisher Penguin Random House, the music company BMG, the service provider Arvato Group, Bertelsmann Marketing Services, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds. The company generated revenues of €20.2 billion in the 2022 financial year. Bertelsmann stands for creativity and entrepreneurship. This combination promotes first-class media content and innovative service solutions that inspire customers around the world. Bertelsmann aspires to achieve climate neutrality by 2030.

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