Ergatta announced that its connected rowing machine, The Ergatta Rower, will be available for purchase through BestBuy starting today. This distribution deal follows Ergatta's successful expansion into the UK and Ireland, and marks the first time the rower will be available through a retail channel partner, solidifying the company's position as a leading connected fitness brand. The Ergatta Rower features a suite of competitive games, calibrated to an individual's fitness level to provide a uniquely motivating workout.

Instead of a typical boutique fitness class experience, Ergatta offers a library of thousands of interactive workouts, competitive games and racing options. It also provides collections of workouts, known as Push Programs, that users can progress through over several weeks to achieve specific fitness and endurance goals. The workouts are all available on demand and there are multiple live racing events each week.

The Ergatta Rower is made from sustainably sourced cherry wood and handcrafted in the USA. It is designed to compactly and aesthetically fit in modern homes and living spaces. Ergatta's decision to work with Best Buy as its first major distribution partner is rooted in Best Buy's distinct focus on gaming innovation and technology-based wellness products.

In recent years, Best Buy has become a leader in enhancing the at-home gaming experience by working with innovative companies that provide products and services focused on connected health, active aging, activity tracking, and telehealth, with numerous fitness and gaming companies including NormaTec, Hyperice, Whoop, Xbox, Playstation, and more.