BETTERWARE DE MÉXICO, S.A.P.I. DE C.V. Betterware de Mexico S.A.P.I. de C.V. announced that effective November 1, has appointed Ms. Karalee Mora to the role of Chief Executive Officer of JAFRA USA. Ms. Mora comes to Betterware following 18 years in Direct Selling, where she acquired extensive knowledge of the industry in senior marketing positions at companies such as doTERRA and Perfectly Posh. Most recently she served as Senior Vice President Marketing in Perfectly Posh, where among her many duties, she managed a multi-million-dollar marketing budget; effectively prioritized and allocated resources including ensuring investment delivered an appropriate return; as well as measured success through consistent key performance indicators.
Betterware/JAFRA Group has offered Ms. Judith Sanchez, VP General Manager JAFRA USA, a new position as Director of Business Development, initially focused in Central America and subsequently in South America.
