BevCanna Enterprises Inc. provided an outlook on its strategic evolution into a diversified health & wellness beverage and natural products company. With the recent completion of the acquisition of Naturo Group, and receipt of Health Canada Standard Processing License, BevCanna is in the unique position of being one of the only fully licensed beverage manufacturing companies that produces and distributes both conventional and cannabinoid-based beverage and wellness products. Are creating a diversified health and wellness company, with $55 million plus in assets and a global multi-channel sales and distribution network positioned for growth. The Company will focus on four separate and unique business verticals: BevCanna Canada – With the recent receipt of its Health Canada Standard Processing License (SPL) to manufacture and sell cannabis beverages and products in the Canadian market, the company is now focused on the following initiatives: BevCanna is now authorized to commence production of Keef beverages and its white-label products, with a focus on selling through licensed Canadian retailers. The Company is progressing rapidly with its commercial rollout strategy, with a definitive agreement with a Sales License partner, in the process of being formalized. BevCanna expects to start commercial production shortly, with delivery to select provinces commencing subsequently. In addition to its in-house and partner brands, BevCanna will be working with other B2B cannabis-license holders and non-licensed CPG customers seeking to enter the Canadian cannabis market. Naturo Group – BevCanna’s recent acquisition of Naturo Group positions the company perfectly to expand into the growing health and wellness industry with full ownership of its 40,000 sq. ft. manufacturing facility, 315-acres of cultivable land, on-site alkaline spring water aquifer, and leading plant-based beverage and nutraceutical brand, TRACE. BevCanna’s key initiatives for Naturo Group include but are not limited to: Accelerating the expansion of TRACE in domestic and international points of distribution, by maximizing existing distribution points, and expanding to new distribution points domestically, internationally, and online. Expanding Naturo Groups’ white-label clientele. Naturo offers a full service white-label beverage manufacturing solution for CPG clients, featuring a variety of beverage product formats including PET, aluminum, and glass form factors, available in multiple sizes and custom shapes. Continuing to strengthen its leadership team with deep CPG expertise to accelerate growth. Pure Therapy – BevCanna’s recently acquired U.S. & international hemp & nutraceutical e-commerce platform sells a range of natural health products, including nutraceutical and hemp-based cannabidiol products throughout North America and Western Europe. The Pure Therapy acquisition has provided BevCanna with a proven e-commerce brand and platform to expand and launch its nutraceutical and cannabinoid based products directly through an existing customer base and a powerful direct sales platform. Pure Therapy brings an extensive list of approximately 23,000 customers acquired since its inception. BevCanna USA – BevCanna’s exclusive partnership with Keef Brands positions it ideally for rapid growth within the U.S. market, in anticipation of positive federal regulatory reform with the U.S. federal cannabis legalization. BevCanna’s recently announced partnership with the brand is mutually advantageous for the two companies. BevCanna will act as the exclusive manufacturing and distribution partner for Keef Brands in Canada, while having access to Keef extensive U.S. manufacturing and distribution network to access the U.S. cannabis market (which includes more than 1,000 dispensaries and delivery services across Colorado, California, Arizona, Nevada, Michigan, Oklahoma, and Puerto Rico). Keef Brands currently offers eight of the ten top-selling cannabis beverages in Colorado as well as two of the ten top-selling in California. Keef Brands ranks first in the U.S. both in units and dollars sold amongst all cannabis beverage companies.