Overstock.com, which bought Bed Bath & Beyond in late June and rebranded as Bed Bath & Beyond, is now changing its corporate name to Beyond, Inc.

The change becomes official Nov. 6, according to a press release. It's also transferring its stock listing from the Nasdaq to the New York Stock Exchange.

Once the name change is completed Beyond, Inc. will continue to operate its furniture and home furnishing e-commerce business under the Bed Bath & beyond brand.

"Changing our corporate name to Beyond, Inc. sets us up well for a brighter future," CEO Jonathan Johnson said in the release. "As we continue the process of transforming our consumer brand, our new corporate name will help us reach millions of new customers with our advantageous and differentiated, asset-light e-commerce business model. The name 'Beyond' emphasizes our commitment to connect new and legacy customers with a wide assortment of products and services. Since our founding in 1999, the company has focused on bringing technical expertise to e-commerce and providing a simple and easy experience for consumers and supplier partners. We expect the corporate name change to enhance the awareness of our iconic consumer brand, Bed Bath & Beyond."

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